The Virtues of a Short Film

By Danny Manus

A couple weeks ago, Dov Simens – that guy who teaches a very popular 2-day filmmaking course and cites Tarantino as one of his students – said that “the only thing that making a short film demonstrates is that you’re a 12 year old”. That there’s no point in making a 5-12 minute short film because they don’t sell and everyone these days seem to have one.

Is he wrong? Sort of.

Shorts don’t make money, that’s true. Even if your short film is nominated for an Academy Award – you’re still not quitting your day job from the money it brings in, especially if you financed it independently.

And yes, the boom of handheld technology, iPhone apps, webcams and social media has lead everyone and their mother to think they are the next Chris Nolan. And many of the people creating and posting their “short films” are, in fact, 12 year olds.

That being said, creating a high quality and well-produced short film is still a strong way to break in. It just takes much more than it used to because of the gluttony of product being created. I have produced two short films with talented directors, consulted on dozens more for clients, and have had a couple of those clients win major short film contests. But were any of their careers suddenly launched by these shorts? Nope.

Yes, if you are lucky enough to have your short premiere (and win) at Sundance or Toronto, you will score meetings with managers and maybe even producers for your next project. And winning the 48-hour short film contests that are held around the country is great and will teach you all about guerilla filmmaking. But will it pay your rent? Nope.

Are there people being paid on YouTube for their short content? Sure. In fact, YouTube has 1 million monetization partners. But with nearly 48 hours of content uploaded every MINUTE and 8 YEARS worth of content uploaded every day, that’s 1 million videos making money out of TENS of BILLIONS.  You have a better chance of winning a major screenwriting contest while getting bitten by a rabid squirrel that can dance like Justin Bieber than you do going viral.

So while I do think that making a short film can be a great calling card and can help you garner some attention, I agree with Mr. Simens that making a career out of making short films is a waste of time. Make one to learn and perfect the process, make a second to show off your talents. If you make more than that, you’re probably wasting your time.

There is a difference, however, between making short films and making webisodes, which are sought out more often. What could be more lucrative and garner more of a payoff for you and your project might be to create a great webisode series (especially if you’re looking at writing/directing for TV) or a trailer for your feature project as a selling tool. A trailer has to get across a full and complete story just like a short film, but it’s an even better test on whether you know how to bring the most commercial and visual elements of your story out while forcing viewers to connect with a character in 30 seconds. This trailer can also help you raise money on crowd funding websites much more than a short film can.

Even just looking at the professionally made shorts, there are usually only about 5-10 stand-outs every year that break thru, get major industry attention and land the filmmaker into some impressive offices and meetings with big agencies and producers. But that’s 10 shorts…out of thousands.

Three years ago, shorts like The Raven, Pixels and Marcell the Shell were all the rage. In 2011, it was the short film Portal and the Dead Island video game commercial. And last year, Ruin and Archetype (both now set up at Fox) broke out huge.  And in case you’re wondering where you can find these tops shorts, there’s a website for that. Much like The Black List surveys the executive’s favorite unproduced scripts of the year, the View Finder List surveys exec’s favorite short films, videos and commercials of the year. The 2012 list can be found here – http://www.viewfinderframes.com/category/viewfinder-list-2012/.

All that aside, if you do decide to make a short film, there are three important things it needs to accomplish:

The first is that it must prove you can tell a complete story – beginning, middle and end – in a visual way in a very short period of time.

The second is that it needs to convey your visual style and that you have a voice as a filmmaker. What is it about your way of storytelling, developing characters, creating a world, visuals, effects, shot selection, writing, editing, transitioning, etc., that makes you stand out and defines why you’re someone people should pay attention to.

And the third, and sometimes most important, is that however much money you make the short for, it needs to look like it was made for 10 times as much. If your budget is $5,000, it needs to look like a $50,000 short film. If your budget is $50,000, it needs to look like a half million dollar low budget feature film. Producers who look at your short want to see what you can do with the money you are given and they don’t just want to see every cent on the screen – they want to see tons more than that! They want to see what you can make ten grand look like before they will be willing to give you a million.

So in order to make your sure you’re giving your short its best chances, here are some specific tips to keep in mind –

Start with a truly tight and complete script and story. It’s not three-act structure per se, but there is a big difference between writing a complete stand-alone story and writing what feels like one random scene taken from a larger story no one can figure out.  It can feel like it could be expanded and explored into a much larger story, but it should be able to stand alone.

It’s great to be a multi-hyphenate and do everything yourself, but if writing isn’t your strong suit and isn’t what you’re trying to do – then find a real writer (or consultant) to help you.

Unlike a feature, where you have 5-10 pages to create a world and a tone and genre and character, in a short, you have ONE page. One. That’s it.

Find a talented crew you trust and who won’t complain about long days and shitty conditions. Stock the craft service tables like you’re at a bar mitzvah. And if you can only hire 3 awesome people, make it your First AD, a Lighting Designer and a Sound Guy. Good lighting and sound designers are worth their weight in gold and a great First AD will keep everyone else in line.

Don’t hire actors just because they are your neighbors and friends. If they can’t bring the words to life, it doesn’t matter how good the shot is – it will be painful to watch.

Keep your shorts under 8 minutes – that’s as long as any executive is going to give your project. And keep in mind that it takes a solid minute to roll credits. Don’t waste time with credits at the beginning of your short.

Write a story with very few locations and very few changes in time of day. If your whole short film can be shot at night, it will be much easier to schedule and keep consistent and you won’t need to have a skip day for your crew to adjust to day shoots.

Your story should have as few characters as necessary to tell your story and preferably use as few extras as possible, if any.

If you are shooting outdoors, always check weather reports from multiple sources. Then check them again.

Always, always, always have a plan and a schedule and a shot list. Know which shots you want, but always, always, always get enough coverage just in case. One of the biggest problems we had on one of the shorts I produced was that the director knew exactly what shots she wanted, but if I didn’t suggest alternatives, she never would have had the coverage we needed.

Despite what some filmmaking teachers might say, I think everyone should be involved in making a short film at least once. It’s great experience and usually a great deal of fun. But if you’re relying on your short film being the thing that gets you signed by CAA and pays your bills, I hope you have a Plan B.

How to Launch Your Career Correctly (And Why Jennifer Lawrence’s Reps are Brilliant)

By Danny Manus

Ask any agent worth their salt and they will tell you that there is a right way and a wrong way to start, build, and grow a career in Hollywood. Sometimes it takes a perfect storm of variables to make it happen, sometimes it’s dumb luck and good timing, and sometimes it’s about having a winning strategy and having something special to offer.

This week, the young, talented and ridiculously beautiful Jennifer Lawrence, 22, won her first Best Actress Oscar for Silver Linings Playbook. And it solidified what I have believed for a couple years now, which is that Lawrence’s reps are some of the best in the business and her rise to stardom and success is EXACTLY the model that should be used not just with actors, but writers and directors as well. Whether you’re a representative or fledgling talent, there’s something very valuable to learn from Jennifer Lawrence’s career.

Before we get to the actual process of her success, let’s stipulate that the person trying to break in has to actually BE talented and trained. That goes without saying. It also obviously helps that Jennifer Lawrence is model gorgeous! If she wasn’t, would she have the success she’s has? Probably not, at least not in the same way. But good looks doesn’t guarantee you anything in this business – beautiful girls are a dime a dozen in Los Angeles.

If you have seen Lawrence in interviews or her hilarious Jack Nicholson meeting after the Oscars or have read her quotes on her IMDB page, you know there is much more to her than a pretty face and acting chops. This is a charming, witty, funny, sarcastic, intelligent woman who knows how to handle the media and more importantly – knows how to handle herself and the pressures of Hollywood with humility, humor and honesty.

I don’t want this to turn into a total love letter to Jennifer Lawrence (those I keep in private), but what makes Jennifer Lawrence difference from many of the other gorgeous actresses in Hollywood is that she has that special THING. That special QUALITY that extends past beauty and makes her relatable and versatile. She has great innate comic timing, but she can do drama or horror or action as well (and has). And one of the reasons her reps are so fantastic is because they recognize how versatile she is and have lined up different types of movies to show off her many different talents. She’s the actress version of Allan Loeb (look him up).

When describing actresses, you often here the saying “Girls want to be her and guys want to fuck her.” And, yes, those are true with Lawrence. But what she has that doesn’t come along too often in Hollywood, is that both guys AND girls want to get a beer with her and hang out. Why? Because she seems cool and unaffected. The type of girl next door who could kick your ass, chug a beer and then put on a dress and win an Oscar. And that’s what guys love and girls respect.

There are very few actresses whom you not only want to sleep with, but also want to be their FRIEND. Sandra Bullock, Emma Stone, Cameron Diaz, Anne Hathaway, Natalie Portman, Chelsea Handler – they have that quality (in my opinion). It’s that thing that Angelina Jolie, Scarlett Johansson, Kristen Stewart, Nicole Kidman, Katherine Heigl, Megan Fox, and others, still lack. And you can’t fake relatability too long – you either are or you’re not.

Same with writing – either your stories and characters and conflicts have that THING that just engrosses you and makes you care, or they don’t. And if you try to force it (usually thru exposition and overwriting), it becomes painful and obvious and makes one care even less. There has to be something connectable and relatable about your writing.

Possibly the most respectable thing about Lawrence, is she is a TRUE movie fan. She throws out quotes and movie references like a 50 year old critic. She’s a fan of what she does – and what other people around her do – and that makes for a great actress, much like it makes for a great writer or director.

But let’s see beyond the looks, the talent and the likability factor and examine the way she and her reps have positioned her career. Whether you’re an actor, director or screenwriter, the key to breaking in and making it big, is about breaking in the right way at the right time to be able to capitalize on one’s success and become a star.

Jennifer Lawrence was about 19 when she filmed Winter’s Bone. And if you remember, she wasn’t the only actress to burst out on the scene a couple years ago. Hailee Steinfeld from True Grit, Shailene Woodley from The Descendants, etc. And what have you heard from them in the last year? Not much.

The problem with breaking into film at 15-17 is that you are too young for most of the good, adult, meaty roles that win awards and get critical acclaim so people will take you seriously. But you’re too old for the tween roles that launch huge followings and make you a teen star. And so if you aren’t at the top of your game at that age, you don’t get the few great roles out there and your career stalls. Jennifer Lawrence happened to be at the tip top.

Actors (and writers) often feel like if they haven’t landed a starring role (or sold a script) by the age of 19, they will never make it. But it’s the actors who don’t find their big break UNTIL they are adults who are the ones who stick around and have real careers. Olivia Wilde, Emma Stone, Teresa Palmer, Elizabeth Olsen, Rooney Mara, Anna Kendrick, etc. Now look at the actresses who hit it big as young teens – Lindsay Lohan, Amanda Bynes, Olsen Twins, the High School Musical kids, etc. Sure there are exceptions – Natalie Portman, Mila Kunis, Saoirse Ronan, Mia Wasikowski (though the last two are Irish & Austrailian, so it’s a bit different) – but sometimes it’s the maturity to know oneself and one’s talent and goals that make one ready to truly break in. And most don’t have that before they’re 20 years old.

Look at Jennifer’s career in comparison to the other franchise lead and young superstar, Kristen Stewart. She’s not a bad actress, but she was a child actor from a very young age, so by the time she was 18, she was so jaded and cynical about the industry she could barely force a smile when cashing her $10M checks. And people hate her.

Writers are the same – they try to rush it, try to force it, try to insist that they are ready when they just aren’t mature enough on the page (or in the room). And they try to break in by doing the wrong types of material, and that’s why their career stalls. Or they refuse to pay their dues and work for nothing starting out, which will stall a career before it ever starts.

Jennifer started as many young actresses do – modeling and doing commercials. She did a few crappy commercials, got a couple small TV roles, and that led to her moving out to LA and finding a part that meant something to her and she fought for it (Winter’s Bone). She didn’t snub her nose at the tiny budget or harsh shooting conditions or the hell she had to go through to nail the role.

She paid her dues and got discovered the hard way. Of course once Winter’s Bone (and her Oscar nomination) happened, she was snatched up by CAA and then the strategy begins. She did a couple more high-profile indies (The Beaver, Like Crazy), then a mainstream horror movie, got a supporting role in a huge blockbuster to increase her public profile and bankability (X-Men First Class), then landed a franchise lead role of her own with Hunger Games, which they knew would be huge based on the success of the books (and Twilight). And in the middle of Hunger Games madness, she returns to the smaller side of things to do Silver Linings Playbook.

And now she has an Oscar, a 4-film franchise, plus a larger role in the next X-Men Days of Future Past, and her pick of any movie, director and co-star she wants.

It’s actually the same type of career trajectory that Halle Berry attempted. She broke in the hard way, doing small roles and TV jobs, then got supporting roles in bigger movies (Last Boy Scout, Flintstones, Executive Decision), then did a smaller passion project that she felt connected to and loved and fought for (Dorothy Dandridge on HBO), which got her critical acclaim and led to her Oscar-Winning feature role in Monster’s Ball. She capitalized on her success with big roles (but not lead) in major blockbusters to increase her public profile and relatability (X-Men, X2, Die Another Day, Swordfish). And then she got what could have been her own major franchise – Catwoman. And that’s where things went sour. When that went horribly awry, she tried to increase her likability by doing a few thriller/horror movies (Gothika, Perfect Stranger, Dark Tide) – all of which bombed. Her upcoming The Call is tracking softly, and she’s had personal issues in the tabloids. So now she’s trying to reboot her career again, returning to big budget projects like the new X-Men. It just goes to show that it’s all about picking the right projects at the right times.

Writers can actually learn a great deal from this career path.

–          Learn, train, practice, grow, move to where the jobs are (if necessary).

–          Pay your dues and take any writing job you can, even if the money sucks.

–          Write material (or take roles) that bring out and highlight the natural sides to your voice and personalities (all of them). Something that means a great deal to you. I would suggest smaller, commercial projects (thriller, horror, action, comedy) or really unique indies that show off what you can do. Do not write the billion dollar trilogy franchise action movie FIRST.

–          Get discovered by an agency or manager who thinks you have promise.

–          Win a couple contests, maybe option your first project for little money, build a bit of buzz and get whatever exposure you can.

–          Get discovered by a bigger agency who poaches you from first agent and understands your vision for your career and supports it, while always thinking outside the box.

–          Be versatile and eclectic and get as many logs in the fire as possible, but never veer from doing what speaks to you.

–          Write bigger, visual, commercial projects that can sell on a larger scale and that can get packaged within the agency and impresses everyone. Hopefully one gets produced.

–          Get hired on big rewrites and projects that expand your public profile.

–          Once it’s paid off and you’re in demand, go back to where you started and do a great indie or drama or project that will gain you critical acclaim and awards.

–          NOW it’s time to write or adapt that big franchise.

–          And through the whole time, be collaborative, courteous, courageous, humble and witty. Luckily, writers don’t have to be gorgeous. But never forget that you chose this profession because you love it. Those who choose it for other reasons, don’t last too long.

While sitting at your computer typing up a new idea, you might not think you have anything in common with my future wife, Jennifer Lawrence. But think again. Because breaking in and igniting a successful career is all about talent, timing and tenacity whether you’re an actor, director, or screenwriter. But it’s also about having that X factor and choosing the right projects and the right people to have your back who can see the bigger picture. And always remember, the material comes first.

Writing Yourself Out of a Hole

By Danny Manus

There’s an old story I’m tweaking slightly for our purposes that goes…

A screenwriter is walking down the street and falls into a deep hole and can’t get out.

A Director comes by and the screenwriter yells, “Hey, I’ve fallen into this hole and I can’t get out. Can you help me?”

The Director throws a camera down the hole and says, “I can’t get you out, but if you film your journey, I can make it a movie.” And he moves on.

Then an Executive Producer comes by and the screenwriter yells, “Hey, I’ve fallen into this hole and I can’t get out. Can you help me?”

The Exec Producer takes out his wallet and throws a bunch of money down the hole and says “I can’t get you out, but if you figure out the way, I’ll pay for it.” And he moves on.

Finally, a fellow screenwriter passes by and the writer in the hole yells out, “Hey, I’ve fallen into this hole and I can’t get out. Can you help me?”

And the second Screenwriter jumps down into the hole with him. The first writer turns to him and says, “Well that was stupid, now we’re both trapped in this hole.”

And the second screenwriter says, “Yeah, but I’ve been down in this hole before and I know the way out.”

Writers write themselves into holes all the time. But the sign of a truly great writer is being able to write yourself out of it. And let me tell you, more than 80% of writers – can’t.

Writing yourself into a hole usually happens when you haven’t planned, plotted, outlined or done character exercises before starting to write. Writing yourself out of one usually happens either when you get stuck and you’re not sure what should come next, or after you’ve started rewriting and you (or someone else) begin to find tons of plot holes and unanswered questions.

If you have left a ton of unanswered questions from not outlining, then it’s like you’ve jumped into that hole and crossed your fingers, hoping everyone would just keep walking and not notice.  But why would you want to stay down in that hole instead of figuring a way out?

And I’m guilt of this myself. On the conspiracy thriller script I was hired to write, I had a rough treatment going in, but the person who hired me and had written the treatment forgot one major part…the conspiracy. So, we knew where the story started and we knew where it ended and we knew a few of the major moments and action in the middle. But I started writing before I really nailed down how the conspiracy was going to come together or how everyone was exactly connected and what the pieces of evidence were that would ultimately expose said conspiracy… And guess what…I wrote myself into a hole. I had killed a character that I realized could have been the key. I had created a conflict that caused a major plot hole before I had thought of a solution. And I didn’t know exactly how to pace the conspiracy so it would make sense but not reveal too much, too soon. And the hole began to get deeper.

So when you find that a question is unanswered and a plot hole has formed, instead of continuing on the same road hoping the hole disappears, here are some of the major things to think about and examine to go back and cement that hole and keep your story moving.

–          Set Ups – I dare say that 60% of all plot holes and story issues exist because the writer has failed to set up something earlier on that would help explain it all. A set up doesn’t always have to be a big extravagant moment – it can be a quick line or quick shot of off-color comment, but that we will connect later on to what’s happening. If your character has to know how to climb a mountain in order to escape her situation in the climax and you’ve never set this up that she knows how – you’ve written yourself into a hole. But instead of going back and inserting many scenes of her climbing, you could just show us pictures of her doing this in the first act or show us mountain climbing ropes and gear in her car, etc. It’s all about set ups, but it doesn’t always means retooling your whole story.

–          Motivations – Look at why you’re characters are there, doing what they’re doing, and why (and if) it’s important to them, what they have to accomplish and why (what happens if they don’t accomplish it?). You may find that your hole has been created because your characters are doing something unnecessary or not set up as being important to them. If your characters are only doing something because YOU need them to in order for other things to make sense, then you may be writing yourself deeper into a hole.

–          Locations – Look at where the action (and the hole) is taking place. Do your characters have to be here or is there an easier way? Is it a location that makes sense to the story and action taking place? If it feels like your characters are just pinging back and forth between different locations, is there a way to condense them so your story won’t feel confusing or scenes won’t seem unnecessary? But also, do your locations give you enough opportunities for action or scares or comedy and afford you the visuals you need to make your scenes work without forcing it? If not, you may want to think about changing your locations.

–          Coincidences – If big moments in your script (more than 1 or 2) only occur because of coincidences taking place, then your plot is not strong enough and you will be writing yourself into a hole. If “coincidence” is the only explanation for your action, you’re not outlining enough. Go back and think of other ways or reasons why that “thing” could occur or bring your characters to where “it” occurs.

–          Brainstorming – It’s all about thinking about different ways to obtain the same result. If your character has to get into a house without being heard, think of 5 ways for him to do so. Always give yourself options and see which one makes the most sense for your set ups, your characters and your purpose. Ask other people if you need to.

–          Streamlining – Very often holes are created because you’re trying to do too much with your plot or action or you’re working too many characters into the plot because you think it will keep things interesting. Streamlining your story and only including plot points, subplots and characters that advance the important storylines and arcs of your protagonist will ensure that you don’t write yourself into unnecessary holes.

–          Common Sense – When all else fails, follow an old adage that always holds true – KEEP IT SIMPLE, STUPID. If you find that your characters are trapped in a situation or have to do something and they don’t know how to, just use common sense. Think about what YOU would do to get out of that situation – then make it visual.

So many writers try to get all complex and intricate with their conspiracies or their action or even small innocuous things – like getting through a front door.  But sometimes you don’t have to wire a tree to break a window to signal the dog to chase the cat to jump on a bookshelf to knock over a lamp to ignite a fire to burn the door down…Sometimes you can just turn the fucking doorknob and walk inside.

There are so many holes that writers can find themselves trapped in – don’t let it be one you’ve created for yourself. And if you do find yourself looking up from that position, don’t be afraid to ask others who have been there for help.

The Greatest Hollywood Meeting I Ever Had

The Real Deal with Sequels & Why You Shouldn’t Write Them!

By Danny Manus

Sequels mean big money for Hollywood, and they’ve become more than a trend – it’s almost a necessity these days. In 2011, there were 28 sequel films released including the 12 highest grossing films of the year. And it doesn’t look like the sequel train is stopping anytime soon.

There are already 25 sequels planned for release in 2012 and 2013 respectively, and there will be more! And that’s not counting re-releases, remakes or reboots like the new OZ films or Alien prequel Prometheus or superhero combo film The Avengers.

There are anywhere between 70-100 sequel projects currently in development, production or awaiting release including sequels to; 300, Spider-Man, Captain America, Avatar, Bourne, Dark Knight, Twilight, Die Hard, Expendables, Fast and Furious, Paranormal Activity, Ghostbusters, GI Joe, How to Train Your Dragon, Girl with Dragon Tattoo, Ice Age, Madagascar, Iron Man, James Bond, Major League, Jurassic Park, Mission Impossible, Piranha, Percy Jackson, Bad Santa, Red, Resident Evil, Salt, Scream, Star Trek, Transformers, Strangers, Taken, Terminator, Thor, X-Men, Wolverine, Zombieland, Zoolander, Grown Ups, Tron, Planet of the Apes, The Hobbit, The Hangover, Saw, Pirates of the Carribbean, Smurfs, Despicable Me, and many more!

Already this year, there have been at least 4 projects released that did so well, sequels were immediately put into the works – Hunger Games (obviously), Project X, 21 Jump Street and Woman in Black.

And with American Pie Reunion being released this weekend, MIB 3 coming in the next couple weeks, and the recent announcement of the Anchorman sequel, I think it’s a perfect time for writers to know the real deal with sequels – and why the word SHOULD NOT exist in your vocabulary.

THERE’S NO SUCH THING AS A SEQUEL UNTIL SOMEONE ELSE TELLS YOU THERE IS!   PERIOD.

It is one of my biggest pet peeves and one of the biggest amateur writer mistakes I come across constantly! If you have not sold, set up, optioned or even PITCHED your script, and you are a first time (unproduced) writer – then DO NOT write the sequel to your script. What an unbelievably pointless waste of time and energy!

NONE of the sequels of the films listed above were written before the first film was released! Not ONE! Even if a sequel was planned beforehand, there was still no script yet. And that is because – there is NO such thing as a sequel until someone else tells you there is. It’s NOT UP TO YOU! It’s not even up to the studio – it’s up to the audience who either makes the first film a big enough success to warrant a sequel, or doesn’t.

The only bigger waste of time and energy would be if you wrote a sequel for a project that you don’t own the rights to. If you think you have a great idea for the next Star Trek movie – well, no one cares. Unless you have a great agent who can get you a meeting with the film’s producers or you are connected to them in some way, this is a colossal waste of time.

And by the way, even IF you are lucky enough to get your film made and it makes a boffo amount of money and the studio wants to make a sequel – you’re probably not going to be the writer anyway. You will get an executive producer and “based on characters created by” credit and a bunch of money and they will hire other fresher writers who can look at the material in a new way to continue the story.

Looking at the list of films that have had sequels made or where sequels are now in the works, there are three major trends that should jump out at you.

First is that most films that get sequels, trilogies or franchises are based on SUCCESSFUL INTELLECTUAL PROPERTY that already existed and garnered a huge fan base before the first film was ever released.  Harry Potter, Hunger Games, Twilight, LOTR, Hobbit, GI Joe, Girl with the Dragon Tattoo, Transformers, Mission Impossible, Resident Evil, and ALL of the superhero movies from Iron Man to X-Men to Dark Knight Rises fall under this trend.

Do you really think a studio would have made Harry Potter if there wasn’t a ridiculously successful book series and IP to base it on first? Or what if there was only 1 book? Do you think they would have made 7 films? No, probably not. Studios make franchises and sequels when they know there is enough intellectual property and material to warrant it, they can read (or see) exactly what the world is and where it is going before investing millions of dollars and when they know that there is an already proven fan base that will keep turning out for each film.

The second trend is that the every single theatrically-released sequel film is either a huge tentpole film (which studios don’t buy from first time writers anyway), or they are in action, horror, fantasy or high concept comedy genres. There are no dramas, no thrillers (unless based on a book series like Dragon Tattoo), no low concept comedies, no biopics, no teen movies (Mean Girls 2 and Cinderella Story 2 went straight to DVD).

So especially if you are not writing one of the trending sequel genres, don’t waste your time.

The third trend is animation. Almost every animated film gets a sequel these days and that’s because once the first one is done, each subsequent film is easier to make and they are constant cash cows domestically and overseas especially in ancillary products.

And for you writers out there who love the idea of sequels, just remember – studios still have the same number of slots to release movies throughout the year. So if 50% of their slots are now taken by sequels, remakes, reboots and re-releases, that means that there’s only half as many spots available for original material.

People want to know why more original material isn’t sold and made in Hollywood – THIS is why! Because studios only get X amount of release slots per year and the top 12 grossing films in 2011 were sequels. Where would you put YOUR money?

Putting the business reasons aside, there are also a number of important creative reasons why you should STOP writing sequels to your projects or even planning on a second or third film.

I find all-too often that writers that think their film will get a sequel or trilogy save ALL their best material and the real meat of their story for the second script/film. When this happens, it usually means that the first script is 75% BACKSTORY leading up to the great stuff – which we will never read.

If ALL of your best material isn’t in your first script, then you are wasting your time and pages. There is no point to a second script because no one will ever get through the first. There is no sequel until someone else tells you there is.

You need to tell a complete story with a beginning, middle and end. That is not to say your last scene can’t leave open the possibility of a sequel or that you can’t leave one small piece of the story unresolved to leave the audience wondering. But your story needs to END, your plotlines and conflict need to resolve themselves by the last page.

If you are planning a second script for your story before you fully complete and polish your first script, then you will subconsciously be holding back in your writing and you will be FORCING the story to go in an unnatural direction to make sure there is no resolution, and that will ruin your script. Stories WANT to end.

You don’t have to be worried about running out of material and ideas in case a company does want a sequel – because they are going to ask other writers to come up with it anyway.

Leaving an audience (or a reader) unsatisfied in your climax or ending and not actually completing your story or giving us the big showdown because you want to save it for the sequel will guarantee that you never get your first script made.

Yes, sequels are a hot trend right now and they are what’s getting made and making money. But that’s for A-List studio writers with A-list agents to worry about. If you write a successful big, high concept action film or a low budget horror and someone wants to make a second movie – don’t worry – they’ll figure it out! 

In the meantime, STOP writing, pitching, or even thinking about sequels!

Is Hollywood Racist? A Frustrating Chat with Screenwriter/Litigant Justin Samuels

About a month ago, I wrote an article about a screenwriter who is suing CAA/WME for their racist practices which were preventing him from breaking in as a screenwriter. The writer’s name is Justin Samuels and he found my article and wrote me about it, and we proceeded to have quite a back and forth about the topic. Below, in its entirety, is our email exchange. I know it’s long, but please read the whole thing and judge for yourself who you think is right and please leave a comment….

JUSTIN:

You claim the education system is what diminished the pool of non white screenwriters, but I have a degree from an Ivy League School.

So then, surely it’s not a matter of education.  A high school dropout could make a career as a screenwriter, IF he had the right connections (he’d have to read some book, do some workshops, etc but it could be done).

If you read what I said, the major agencies do not accept any unsolicited submissions including QUERIES.  If you read what I said, I was told I needed an industry referral to be read by the top talent agencies.   But how likely am I to get such an industry referral unless I have a relative in the business?   The prominent people in the industry, with a few exceptions are white, and unless you’re related to them or grew up with them, you just aren’t that likely to be close enough to get such a valued connection.

And for the record, I’m more than happy to bring attention to this issue.  It’s a basic issue of fairness.

As for the diversity programs, don’t make me laugh.   What diversity programs?   Has anyone ever launched a career from a diversity program.  I think not.  And I would be the first to say diversity programs would be completely unnecessary if the major agencies would deal with unsolicited submissions! 

DANNY:

Dear Justin,

I’m really glad that my article somehow made its way to you and I respect that you emailed me about it. But I have to tell you – I categorically disagree with your argument. And I’d love to discuss with you why…. (I know it’s a bit long, but please read this whole email)

First, an Ivy League education doesn’t guarantee anyone anything in this town – unless you went to Harvard. And it especially doesn’t guarantee that graduates know how to behave in the real world.  You went to Cornell I see. I went to Ithaca College – and I know many Cornelians, a couple of my best friends went to Cornell. So I know they have a great list of alumni – a wonderful resource for referrals and connections in the industry… But let’s put aside the education factor.

You’re absolutely right – a huge portion (not all, but much) of this business is about WHO you know. And you’re right, the major agencies do not accept unsolicited queries. But – they don’t JUST not accept them from minorities – they don’t accept them from ANYONE. It’s as colorblind a process as could possibly be.

And let’s examine WHY they don’t accept unsolicited material. Since I’m sure you have never worked at an agency, management company, or production company, you probably don’t know that a BOUTIQUE Agency gets about 100-400 queries per month.  So, any idea how many the large agencies receive? About 5,000 – a MONTH! From people just like you – writers too lazy to break in the hard way and instead demand the easy pass route to fame and fortune. Well, let me tell you – there isn’t one.  And if agencies DID accept unsolicited queries, the wheels of Hollywood would cease to grind because it would take too much time to go through them all and nothing else would get done.

Plus, the number of ridiculous lawsuits that would result would SKYROCKET and end Hollywood completely because litigious, desperate screenwriters would think – “Hey, I sent an unsolicited query letter about robots to an agent four years ago, so Transformers 17 must be MY idea that the agent stole and gave to his client.”  It’s not worth it – there are plenty of good ideas out there that the agencies don’t need the unsolicited ones.

The system is in place to keep people who aren’t made for this business, out. It is NOT in place to keep minorities out. Just ask the 4,500 WHITE writers a month who don’t get their queries read.

Of course, there are probably 40 OTHER agencies that DO accept unsolicited queries – have you looked into them? They are all listed on the WGA website. Of course, none of them will work with you now that you have sued the big agencies. But they would have. And since you know the business so well, I’m sure you know that the major agencies – ESPECIALLY CAA and WME -do NOT work with first time writers. They do not give people careers – they make people who already HAVE careers, into STARS! They do not work with baby writers and they do not take on people without any credits to their name. So, even if you DID get a referral to one of those agencies – it would do you absolutely no good. Instead of this lawsuit, why aren’t you spending your time working on your craft and trying to make connections at OTHER companies?

Speaking of which – ok – this industry is based on referrals. So – why don’t you have any? It’s not that hard to make them. And it is absolutely RIDICULOUS to think that everyone who has gotten a referral is RELATED to someone in this business. Bullshit. VERY few people actually get in through nepotism on the business side (actors, granted, are different). I certainly didn’t have any family in the business and neither did ANY of my friends who are all very successful in what they do in entertainment whether it be as an agent, writer, producer, etc.  To ask how one could have connections in any other way than familial relation just proves how little you know about this business.

It’s called NETWORKING, sir. It’s what this business is built on – and you clearly don’t do it, perhaps because you have told yourself that since you’re Black, no one will help you. Total bullshit.  You build your connections and relationships over time – through meeting and conversing – not through suing!

And there are plenty of minority executives and managers and agents by the way, not to mention African-American actors and directors who have their own companies and executives and are ALWAYS looking for new minority talent to work with and mentor. (Will Smith’s Company, Denzel’s Company, Tyler Perry’s Company, Spike Lee’s Company, Lee Daniels’ Company, Queen Latifah’s Company, Jewerl Ross, etc.)

And by the way, out of ALL the Disney Fellowship Winners last year- there was ONE white male. And he is one of my close friends – from Ithaca. Nickelodeon Fellowship winners last year? ONE white male. So, don’t tell me Hollywood is racist and there are no diversity programs.  PLENTY of people have launched careers from diversity programs in this town – and some of them – weren’t very talented.

And I’m willing to work with you – but first, I’d like you to answer the following questions I have:

1.      Do you live in Los Angeles?  (If yes, continue on. If no, then you have no right to complain because you’re not serious enough about the business)

2.      How many years have you been trying to break in?

3.      How many fully finished, polished scripts have you written?

4.      How many Cornell Alumni have you contacted and met with to develop those relationships?

5.      Have you looked at the WGA website for companies that WILL accept unsolicited queries and have you sent them your query letters?

6.      How many and which pitchfests have you attended? How many pitches have you given at these events?

7.      How many and what contests and fellowships have you entered? What contests have you been a finalist or winner of?

8.      How many classes and networking events in LA have you attended at places like Writers Store, Writers Junction, etc? How many WGA or Creative Screenwriting Mag or Script Mag events have you gone to?

9.      What screenwriting group are you apart of?

10.     How many and what internships have you had in the industry? How many agencies/ managers/production companies did you apply to work at as an assistant? Have you ever worked at any?

11.     What professional script consultants with Hollywood Outreach programs have you used to help work on your projects and query letters to make sure they are ready and professional?

If you can honestly answer all of these questions for me, I will make you a deal – I’ll read your script – for free – and IF it is good, I will pass it along to some of MY extensive connections at agencies and production companies (of course you’ll have to use a pseudonym because your lawsuit has probably gotten you blacklisted from most major agencies and studios). But if it’s really good – I will help you get to them. I don’t have a dog in this fight, and as you can see from my article and my website (www.nobullscript.net), I am honest and blunt – so if it’s good, I’ll be the first to say so! But…if your script is truly AWFUL – if it truly sucks and the talent just isn’t there at a professional level – you drop the lawsuit.

Deal?  I look forward to hearing from you.

JUSTIN:

Daniel,

Yes, the major agencies don’t accept query letters from anyone they don’t know.  However, the impact disproportionately affects non whites, since those who know major players in the industry are most likely going to be white.  According to the Guild, by 2011 only 5% of film writers were non white.  A low percentage compared to the general population.

In terms of there being many blacks who have their own companies in the industry, the most lucrative parts of the industry are summer blockbusters/actions films.  I can see only two black actors who have had significant roles in those genres in recent years, Will Smith and Halle Berry.  Queen Latifah, Tyler Perry, etc have yet to work on a film with top ticket sales like Pirates of the Caribbean, Harry Potter, Iron Man, etc.  Basically, they are on the fringe of the industry.  A number of black actors, including Miss Oscar Winning Halle Berry, have said they were turned down for certain roles because of their race.

In terms of answering your questions, and letting you read my best script, and agreeing to drop the suit based on whether you think my work is good or not, the answer is no.   Because this isn’t about just about me.   This is about a process which has a disproportionate effect on non whites.   This needs to continue through the courts, and they will ultimately decide either in my favor or against me, or perhaps the agencies will settle.  But I simply cannot settle with you.

And I would never send my work out with a fake name.  I always use my real name out of principle.

For the record, I do not currently live in Los Angeles, but I have. Didn’t meet any people powerful enough to do an industry referral.  I did work, and even had a few marginal entertainment jobs, but again, nowhere near one powerful enough to do a referral. So I’m happy living in New York.

Would I live in Los Angeles again?  Sure, if I had a good job lined up.  Los Angeles is an expensive city (high cost of living, plus one must drive) Not joining the other wannabes downtown in skid row.  LOL

DANNY:

Justin,

While not surprised, your response not only disappoints me, but it tells me what was obvious from the lawsuit in the first place- you don’t take writing or this business seriously enough and you are only in it for a quick pay off. You really have absolutely no idea how this industry works and instead of LEARNING it and working hard like everyone else – you just crossed your arms, and said “It doesn’t matter – I’m Black.”

I think the people who would take the MOST offense to your lawsuit ARE the minorities working in Hollywood because you’re right- they probably had to work a little bit harder than everyone else. But they DID it – and now they reap the rewards. And you won’t.

It’s fine if you don’t want to take my deal, but I would love for you to answer ANY of the other questions I posed. Any contests? Any pitchfests? Any alumni? Any script consultants? Any screenwriting groups? Any networking events at ALL? If not, then you’re just not doing YOUR job as a writer and therefore, you don’t deserve to get read or have a career. And if you didn’t notice, I gave you 10 steps – 10 critical things to do to break in. And I’m willing to bet good money you have not done more than 2 things on that list.

If you lived in LA (or even NY) and you couldn’t/didn’t meet ANYONE – then either you’re just the type of person no one wants to be around, Or you’re just clueless about how to deal with people. Because it’s IMPOSSIBLE not to meet someone out here. There are 10 writers at any starbucks at any given time you could talk to in this city. You don’t have to meet SPIELBERG to break in – you just have to meet SOMEONE.

Who cares if only 5% of writers are non-white? Do you think the white people in this industry won’t talk to you because you’re black? If so, then you are just another self-defeating racist yourself and you don’t DESERVE to be in this industry.

Tyler Perry is hardly on the FRINGE of Hollywood – he’s one of the highest paid producers/ directors in town and his movies (even though they suck) have made a TON of money. And maybe you’ve heard of Oprah? Owns her own network? You’re only seeing what you WANT to see- instead of the truth of the situation. There are SO many people out there who would have been willing to help you, but you didn’t ASK for help – you wanted fame and fortune at the highest levels or nothing at all. Well, now you have nothing. And I can guarantee – the agencies won’t settle with you. So, the ONLY thing you have done is RUINED your reputation and made yourself a Pariah in this industry whom no one will touch. And your lawsuit will RUIN chances for equal opportunity for minorities.

And by the way…Morgan Freeman, Samuel L. Jackson, Taraji P Henson, Denzel Washington, Chris Rock, Eddie Murphy, The Rock, Vin Diesel, Ice Cube, Jamie Foxx, Martin Lawrence, Tyrese Gibson, etc have ALLLL been in huge blockbuster/tentpole movies. So, your argument holds no water. You are just uneducated about this business.  Yes, they are turned down for certain roles – but so is EVERY actor – it’s part of the business.

Eventually, you’re going to realize all have you done with this lawsuit is destroyed any chance you had at a career, and set back the movement of non-whites in Hollywood 10 years. If you can live with that, great. But realize this – a white person working IN the industry who has great contacts and reputation OFFERED to help you, offered to read your script and get it into the right hands, and you turned it down because of your “principles.”  So just MAYBE we’re not ALL bad, and it should make you think about what your principles really are.

JUSTIN:

Dude, when I was in Los Angeles I was working 10 hours a day, at times, and commuting 3 hours a day.

I had bills, including rent to pay.   Maybe because I had a job I didn’t have that much time to lounge around starbucks?   Yes, if you’re a rich white heiress like Paris Hilton who doesn’t have to work, I suppose you can go to the most expensive clubs, party all night, and meet all sorts of people in the business between gigs.  I wasn’t in that category, and didn’t have that opportunity.

DANNY:

Justin,

You’re not getting it – EVERYONE works 10 hours a day. It’s industry standard. We ALL have bills to pay! It’s those who work HARDER than that who make it. It’s those who work 10 hrs a day and then go home and read 2 scripts a night or write for 3 hrs a day that break thru. And I never said anything about clubs or partying – do I look like a hot, rich heiress to you?? Do you really think that’s all white people do? You went to Cornell – you should know better!

Please, let me post our correspondence – let’s open up the discussion you say is so needed! What do you say?

JUSTIN:

I never said all whites party all the time.  You were the one bringing up the networking, the meeting people, and living the fabulous life in Los Angeles.  You were saying I didn’t do those things, that I’m not a social person, and that’s why I didn’t meet anyone important.  So, from what you were saying, you seemed to have unlimited time to just meet people.

Some of us, after working 10 hours a day and commuting 3 hours, need SLEEP. Also, I didn’t have a job that deal with scripts, so why would I read two scripts a night?   I don’t know what you’re talking about.

DANNY:

Exactly, you dont. Listen, because I really am trying to help you – If you want to be a writer, you should be reading scripts constantly and writing as much as you can – that’s how you learn. Doesn’t matter if your job dealt with scripts or not. I never said anything about living the fab LA life – I certainly don’t. I’m talking about going to Business events where there are networking opportunities. Pitchfests, screenwriting groups, classes, screenings, etc. Some are even free or on the weekend. Networking doesn’t equal partying – that’s not how you meet people and forge relationships and maybe that’s where the misconception is. Of course we need sleep – I love my sleep. But when I moved here and got my first job, after working my producers assistant job from 830am-7pm, I then went to “drinks” with other assistants and execs and got to know them to build my contacts. And then I got home at 830 or so and would read 1-2 scripts a night. And that is what people do. There is no shortcut.

I’m sure commuting was a bitch – but this is LA – commuting sucks. You deal or you move closer to work. I’m saying, it seems like you have a very skewed idea of what Hollywood is and how it works and never really tried hard enough through proper ways before reverting to suing.

JUSTIN:

I have read scripts, produced scripts of films, I was an office pa for a film so I read that script.  I’ve read books on screenplays and done screenwriting workshops.  And I have participated in peer review exchanges of scripts, on triggerstreet, zoetrope, and on Amazon Studios.

You can read reviews of my scripts, my posted scripts, and other scripts on those forums.  My works went through different stages, so some things posted are early drafts, others are much later drafts in response to what feedback I got.

And yes, you can post our correspondence.

How I Judged the PageAwards: Trends and Tips from a Contest Judge

By Danny Manus

For the last 2 weeks, I have been judging the semi-finalists of the PageAwards in the horror/thriller category. It’s my second year doing so and last year my 1^st place choice ended up winning and 2 more of my top 5 scripts landed in the top 3. So…I have a legacy of taste to uphold.

This year, there were some very interesting scripts and some very solid writing. Here’s an interesting break down for you…If all 27 of this year’s semi-finalist scripts had come to me through No BullScript for notes, there would have been 4 that got “Recommends,”  another 5 would have gotten “Strong Considers,” 7 that would have gotten a “Consider,” and 11 “Passes.”  And keep in mind this is the top 27 out of over 700 submissions in this category! So out of 700, only about 10-15 scripts were truly strong enough to stand out.

What’s really interesting to me are the different (or similar) trends I discovered between the two years. Last year, out of 24 scripts, about 8 were horror, the rest thriller. Of those 8, they were all a mixture of torture porn, vampire, werewolf, zombie, or creature scripts (including 2 horror-comedies). This year, out of 27 scripts, there were 7 true horror projects but only 1 vampire and 3 creature movies.  No werewolves, no zombies, no torture porn.

Why? Well, maybe writers realized that many of those trends are over in Hollywood and they have been done to death (pun intended). 

Now, since these are the semi-finals, all the people who don’t know proper structure and format and can’t spell have already been weeded out. So here are the top things I looked for while reading these scripts (in no particular order):

1. Does it grab me immediately, set the right tone, and make me keep reading?
2. Is there an interesting and engaging voice from the writer?
3. Do I care about the character(s) and do I want to know what happens to them?
4. Is there something original and commercial about the story – is it sellable?
5. Does the story exploit the concept and setup in the best way – did it go in the right direction?

There’s plenty more elements – but those are the Big 5 for me.

And do you know where MOST scripts fell flat for me? Number 5. Let me tell you – having a great first 15 pages is really important, but making sure your story stays at that level and goes in the best, most natural and commercial direction – is even more important!

There’s nothing worse than falling in love with a script on page one, and falling out of love by page 30. It’s like breaking up with a girlfriend before you even get to sleep with her. Waste of time and energy. And it hurts a little bit…right…there. Because you saw the potential of that relationship, but it was never fully realized.

And far too many really good scripts lost steam after the first act or half way through and just went in really wrong directions that were not natural to the story or characters’ set up.  There was one script that had the best first 10 pages I’ve read in a long time – but by page 25, the story had already lost its fire.  

All of my top 5 scripts had good openings and grabbed me from the start, however 4 of them did not have the BEST openings. In fact the scripts that had my favorite openings, sadly, finished in the middle of the pack. They opened super strong, set up awesome characters and a great tone and story – and then went off-track. I was really disappointed.

This is why plotting and outlining is so important, why knowing your characters and what they would (and wouldn’t do) is so important, why creating a fully fleshed-out antagonist in a horror/thriller is so important, and why keeping your story on its natural track is the key to a satisfying read.

Here’s the other interesting trend – there were very few truly original concepts. There were many scripts that were well-written, but were exactly like other stuff out there and therefore, not really sellable. The ones that seemed to take two great concepts and blend them together really well to create this new, more original concept and hook – those were the ones I think I scored the highest.

So, who will win? Your guess is as good as mine. Reading scripts is subjective and depends on 100 things including the mood and mindset of the reader. But I hope my top choices do well in the finals and I hope this helps you all with your next contest-winning script!

The Greatest Myth in Hollywood (And The Idiots That Believe It)

By Danny Manus

Welcome to Los Angeles – land of the rich and famous – where we all live fantastic lives dining with millionaires on the finest sushi in the world and snorting coke off the asses of Brazilian supermodels while our butlers and drivers wait outside in our Bentley convertibles and everyone gets their own reality show and three-picture deal and we all have Spielberg and Bruckheimer on speed dial.

Welcome to the biggest load of shit myth ever invented. And what’s more astonishing than the myth itself, is how many truly fucking stupid people out there believe it and judge us for it. Like if we DON’T live this life, we aren’t successful.

Yes there are people who live like that. But I can’t tell you how many people who live outside of Los Angeles literally believe that everyone here who is in the business, is rich and powerful. And more so than that, believe that ONLY the rich and powerful are adept at giving them career advice, notes or help.

Last year at a pitchfest, a woman came up to me after one of my classes, gave me a sob story and asked me for help. Not being a totally heartless prick, I gave her my card and told her to email me. After a number of increasingly infuriating emails, she wrote that she found out that I (and a number of other consultants and executives at the pitchfest) don’t even live in mansions and don’t drive luxury cars, so how much help could we actually give her and why would she take advice from us?

And then just this week, I got an email that made me so angry at the sheer stupidity and gall of the writer, that I’m going to post the email here….ready? I am reprinting this verbatim – typos and all!

“Most of the Judges in script contests got zero clue about film-making. Why are they judging screenplays. They are not super rich or well connected in Hollywood or understand the costly business of film-making, so why should we listen to them? When I google them, they are not famous or rich or power brokers like Jerry Briekheimer or Michael Bay or George Lucas or Zack Synder… Why are you using low-key Readers to judge amateur scripts in your contests? If you ask a top producer or director to read one your winning script from your contest(s), they would probably use the script as toilet paper. Really, they have said that behind closed door. I refuse to buy false dreams.”

This writer’s name is Bill. I truly debated about whether or not I should give his full name because I’m so tired of stupid fucking people writing shit like this and we should weed people out like this immediately…but I won’t give his last name here (I did on my Facebook and Twitter though!).

But he made me realize that some people outside of Hollywood think that only the rich and powerful are worthy of reading their scripts, that only the biggest names in Hollywood could possibly help them and be worth seeking out.  Anyone who thinks this – please – do as I told both of the above-mentioned writers – and get the fuck out! Turn around, go back to whatever US-Magazine-ridden-dumb-fuck-cave you crawled out of and stop trying to be a screenwriter – because it’s never EVER going to happen.

Saying that you won’t enter a contest because the people judging aren’t power-brokers and therefore can’t help you is like me saying, “Well, you’re not rich or famous so how could you be a good screenwriter? Good writers are rich and famous.” It’s INSANE!

Here’s the skinny on Los Angeles for those of you who don’t know…

–        Many producers, managers, consultants and writers (even big name ones) work out of their HOMES. They traded their big offices for low overhead.

–        A PA or entry level assistant at an agency or production company makes an average of $500/week.

–        A nice ONE-bedroom, ONE-bath apartment in a nice neighborhood in Los Angeles rents for $1200-1500 a month ($1300-1700 if really close to the beach).  We are probably the fourth most expensive city in the country to live in.

–        A two-bedroom, one-and-a-half bath house in COMPTON goes for $250,000!

–        An AVERAGE 2 or 3 bedroom house in an AVERAGE neighborhood – goes for $400,000.

–        Parking to go out for a night on Sunset Blvd costs $25. Two drinks – another $25. Dinner with friends when you’re NOT splurging or celebrating something special – $40/each. The parking ticket you get for parking illegally because you didn’t want to pay $25 – will cost you $60!

–        And a fucking Grande Frappachino at Starbucks is $4.85.

And what do we get as a payoff for being forced to live like this? Well, we can drive 10 minutes in most directions and be on a beach, we can smoke weed on the street without worrying about being arrested, and we get to see celebrities walking around and sitting at our local restaurants and movie theaters.  Worth it?  Your call.

So yes, many of us live in one or two bedroom apartments. If we all lived in some rural shack town in the Midwest, yes, we could probably afford a pretty nice fucking place. But in LA, we’re just scraping by like the rest of you! And many of us went to good film schools, which means we owe Sallie Mae a fuck-load of money every month.

Personally, I live in a one-bedroom apartment with a view of an angry cat next door who likes to MEOW at me through the window like I just stole his mouse wife – but it doesn’t mean I can’t help you, your script, and your career.

Everyone thinks it’s Los Angeles that’s superficial – and in some ways it is – but we don’t measure someone’s ability to help by what kind of house or car they have. And as soon as you forget about the MYTH of Hollywood and buy into the reality, the sooner you will be able to become one of us.

Writing Lessons Learned

By Danny Manus

Last week was my 100th Column for The Business of Show Institute. Two full years of writing articles every week. Added to my blogs and articles I’ve written for many other publications and websites, I’ve completed over 125 articles in 2 years. In case you’re wondering, that adds up to about 300 pages! So this week, I thought I’d tell you what writing all those articles has taught me and maybe you can relate with your own projects.

Writing that much has taught me to be consistent, persistent, and open to ideas. It has taught me to be equally reactive and introspective, because when you can’t find the answers (or even the questions) within, you have to seek them from outside sources.

They’ve taught me to set a weekly deadline for myself, which granted – I didn’t always make. I’m supposed to turn in my column tuesday morning – but sometimes it was wedneday night. Shit happens. Accept it, don’t beat yourself up, and look towards next week because it’s another chance to improve and hit that deadline.

It has taught me to write from both my heart AND my head. And if you’ve read all my columns, you’ll know sometimes I write from a place that’s even further South. But that’s okay – because they are all parts of you and they all have something to say.

It has taught me to do my research, know what everyone else is saying and teaching or preaching out there about the business and screenwriting, because it will only serve to inspire. It’s forced me to read others work and question it. It’s taught me that asking for help when you’re stuck or you have writers block or you think you’re just going back to the same well over and over again – is okay. And someone will be there to supply that help. In my case, it’s all of YOU!

It has taught me that inspiriation can be found in the strangest of places. Not just in pitchfests and meetings and on the page, but in life. So never be so focused that you aren’t seeing the bigger picture, and never think of the big picture so much that you lose sight of the tiny details in front of you.

It has taught me that not EVERYTHING I write is going to be spun gold. Some of it – is going to really suck. And that’s okay. I’d say out of my 125 articles, there are 25 or so that I’m not THAT proud of or that I didn’t think lived up to my standard. But it’s better to persevere and get it done than to pray for poetry every time. Because it’s not going to happen. Not everything works and not everything connects with the audience you are writing for. And that’s okay because the bad ones only make you feel THAT much better about the great ones.

And it has taught me to use what I’ve written to make other things happen for me. I’ve turned some of my articles into full-fledged classes and workshops and I turned many of them into my book, No B.S. for Screenwriters.

When I started writing my column, I told Marvin Acuna (who runs BOSI) that I didn’t think I’d be able to come up with more than 6 months worth of material.  I was wrong. And I have all of you to thank for that (take that however you’d like haha).  But I look forward to the next 100…one week at a time. And I hope this has helped you look at your writing in a different way.

For my 100th Column, I recorded a special video recapping my experiences at the recent Great American Pitchfest. If you would like to read (or rather watch) my 100th BOSI video column, please click here – http://bit.ly/klb0HF

What the Hell is High Concept?

By Danny Manus

I’ve had a number of writers email me and ask to discuss the term “high concept.”

I’ll confess…when I started working in this business as an assistant, and heard the term “high concept” over and over, at first I assumed it meant high budget. Then I thought it had something to do with drugs.  But I quickly learned that a high concept project is a unique story that can be described clearly, succinctly and effectively in about one sentence – and you will understand and picture exactly what that movie is.

If your project is high concept, then that ONE sentence description should not only make us easily understand the story and make it clear what the demographic is and why it’s unique and original, but also make us picture the trailer, the poster, and the actor who would want to be cast.  

If it’s a comedy, then your one line (and quite frankly even your title) should make it OBVIOUS that there are a ton of original, funny things that could happen. If you’re writing a thriller – it needs to be clear that the potential for great suspense and thrills is there. Horror, same thing.

Can your project do that?  Don’t answer just yet.

High concept properties are more about the premise and idea than the characters and their personal struggles. More about visuals and hooks than deep narratives and emotions.  But almost any movie can be described in one or two sentences – that’s not enough. The hook – what makes your concept original and different – also has to be really clear. And high concept properties should be appropriate for mass audiences (at LEAST 2 out of the 4 quadrants – male, female, young, old).

Technically, the film Kids can be described in one sentence – a group of inner city youths do drugs and have sex until they realize their actions can have horrific consequences.  But what’s NEW about that? What’s high concept about it? What’s the mass appeal? Nada.

Ninety percent (90%) of writers fail because their concept just isn’t strong enough, original enough, or commercial enough. They are doomed from the start.

If your project is so intricate, so complex, so cerebral that no one will get it (and get it quickly) – then it’s not high concept. This doesn’t mean it’s not commercial – Inception was NOT high concept. But MOST studio films are. Why? Because they have to be able to be marketed well, and low concept material is much harder to market.  There are very few studios who actually market low concept well. Fox Searchlight is probably the best in the business (Slumdog Millionaire, Black Swan, Little Miss Sunshine, etc). But most studios just don’t get it.

And neither do audiences. Audiences, by and large, are stupid and have no attention span. High concept material is pitch-driven. But if your pitch starts with “so the troubled protagonist had this horrible childhood and goes on this journey to find himself…blah blah blah” – it’s NOT high concept!

High concept pitches do not start with character and back story – they start with premise and action. If it takes 10 minutes to explain your story…that’s 9 minutes and 45 seconds too long. But if you can describe your story by simply saying “big shiny thing here now BOOM” – people will get it.

Comedies (especially R-rated and romantic comedies), action films, some horror, disaster movies, etc – these are the projects that are most often high concept. It’s harder to make dramas, teen movies, fantasy, and more intricate thrillers into high concept projects.

The very first purposefully high concept movies are often considered to be Jaws and Star Wars. Though the ultimate example of high concept is actually movies like Snakes on a Plane – you get everything you need to know in 4 words.  Other great examples of high concept projects include Jurassic Park, Liar Liar, Groundhog Day, Armageddon, Wedding Crasher, Transformers, Air Force One, Speed, 40 Year-Old Virgin, Titanic, Home Alone, War of the Worlds, etc.

Great examples of low concept fare – Pulp Fiction, Sideways, Little Miss Sunshine, Fargo, Citizen Kane, Syriana, Garden State, almost anything by Robert Altman or Woody Allen, etc. You can see the difference in just the titles.

This doesn’t mean that your high concept project can’t tackle more in-depth issues or have an interesting story with lots of characters and plotlines. It just means that the hook to your script has to be so clear and original and understandable in one line that audiences will get what they are in for.

Studios largely work within the world of high concept. So if you want to be a studio writer, spend more time coming up with the best concept and premise with the most potential and commercial appeal instead of worrying if your character’s personal journey has a new plot point introduced on page 38.  I hope that clears up what high concept material encompasses. Good luck and keep writing!