But I Want to Write About Unicorns!

By Danny Manus

There once was a young child no more than 8 years old – let’s call her Susie – who loved to write. She’d write short stories, poems – whatever came to her. And she was obsessed with Unicorns – like, totally obsessed.

One day her teacher gave the class a homework assignment – to write 1 page about their family. The next day, she presented her paper to the class. Except while everyone else in the class followed the assignment and spoke about their brothers and sisters and parents, and they all got gold stars, little Susie decided to write about unicorns…Because she liked them.

The teacher scorned her, told her that the assignment wasn’t to write about unicorns and while she is free to write about unicorns in her spare time or for fun, when she’s doing her homework she needs to write what everyone else is writing. She needs to complete the assignments given to her. Or else no one will get to hear her stories.

Susie cried and screamed about how she would only write about unicorns no matter what anyone said and no matter what anyone told her she should write about. And poor little Susie ended up with 14 books about unicorns that no one ever read, and sadly had to repeat the 4^th grade.

What’s the lesson here?

Originality is a great thing and the thought of rebelling against the system or Hollwood machine can be intriguing. But if everyone is telling you to stop writing about unicorns because no one wants to hear about them…then maybe you should start paying attention to what everyone else is writing.

Why Summer Movies Flopped & Succeeded – And What This Means for Movie Trends

By Danny Manus

Hindsight is 20/20, but when it comes to big summer box office failures…should it be?

Maybe they should’ve read my newsletter last month and my article on the Tenets of Tentpole Movies http://www.nobullscript.net/?p=870. Ha!

It’s barely mid-July, but the summer has already claimed a few box office casualties. But alternatively, it’s also created a few unlikely heroes. The questions remain, however – why did they fail? Why couldn’t studios see it coming? Weren’t there obvious warning signs? And what kind of consequence could it have on movie trends in the near future?

There have been 4 box office flops so far this summer with one still TBD and another (I predict) right around the corner. Those are; The Lone Ranger, White House Down, The Internship and After Earth. Pacific Rim is still TBD and RIPD is set to be released in a couple weeks and I believe it will join the ranks of these fine films. But if you look at each of these movies, I tend to think it’s pretty obvious why they didn’t perform to expectations. And when you compare them to a few of the movies that over-performed, you’ll see why.

Most of the underperforming movies can be blamed on bad casting, bad timing, or bad concept. Or a combination of all three.

The Lone Ranger – To be fair, studios saw this coming for a year. NO ONE thought this would make money, Disney was just hoping it would squeak out enough money to not see reminders of John Carter in the headlines. It didn’t. The reasons for Lone Ranger bombing are multiple and obvious. They cast the lead actor in the supporting role and then had to redesign a story so that both the lead and the sidekick were basically equal. Oh, and the lead is a Native American character played by a white guy who speaks with a fake French accent as he wears a dead bird on his head.

I get that Johnny Depp is bankable after the Pirates movies and Alice in Wonderland, but did anyone think that maybe people went to the theaters because they like pirates and Alice in Wonderland and maybe it wasn’t all because of Depp? Depp would’ve, could’ve made a great Lone Ranger – except he won’t do any movie where he’s not in full make-up and costume.

Lone Ranger had what studios call pre-recognition. People recognize the ‘Lone Ranger’ title. Yeah…if you’re over 50! No one under 35 has ever seen the Lone Ranger, no one under 25 has ever heard of it, and no one overseas cares about it. And no one over 50 goes to see big blockbuster Bruckheimer movies like this one. So, it never had the audience it thought it did. But even with all that, the movie COULD have made money – if it was made for $125M instead of $250M.  And by the way – remember when big summer blockbusters cost $125M and we all thought that was an insane amount of money? Independence Day was made for less than $100M! Remember that. The studio didn’t want to lose Depp, so it just kept shelling out money. Meanwhile, if you had cast 2 different actors, and kept the budget down to $125M, it could have saved Disney a $150M write-down.

With White House Down, it sounded like a perfect movie. A no-brainer. Channing Tatum and Jamie Foxx together in an action movie about defending the White House. What could be a better movie? Oh right…Olympus Has Fallen. This film suffered because those crazy kooks at Millennium Films (a company I have worked with before) decided to buy a script that was just like the White House Down script – and get it made first, and cheaper. And it did really well. If it had bombed, WHD would’ve had a shot. But it didn’t – so people had no incentive to go see the same movie twice.  When Olympus Has Fallen passed $100M, they should’ve shelved WHD for 6 months instead of releasing it now.

Channing Tatum is a big star and people love him. Shit, I love him. But Jamie Foxx as the wise-crackin’ black president who loves his Air Jordan sneakers? Give me a break. There are plenty of Black actors I could totally see as the President – but Jamie Foxx isn’t one of them. When you’ve got a big concept, you have to cast it in a way that brings some believability to it.

After Earth was just Will Smith masturbating over himself and his children again, but this time he asked one of the most derisive and hated directors in town to help him with M Night Shyamalan (whose name isn’t even on the poster). And this masturbation session cost $130M plus P&A and marketing costs. Now, it’s made $200M, but $140 of that was overseas, and it has put a true damper on Will Smith’s star power. But, are Will Smith and the execs at Sony the ONLY people who don’t know that society doesn’t approve of the talent-factory Will Smith has tried to turn his family into? Add to that a twinge of scientology and you’ve got yourself the makings of a flop. Let’s be honest- Jaden Smith isn’t likable. He doesn’t have his father’s charisma or personality or acting chops (yet). If they had done a talent search and looked for some new kid to play Will Smith’s son, the movie could’ve done much better.

The Internship failed for 1 very specific reason. It isn’t 2006 anymore and no one wanted to see Vince Vaughn and Owen Wilson as idiots who don’t know what GOOGLE is. I get the product placement value, but if the movie wasn’t about Google and instead was about some little startup internet company that did something amazing and these two guys had to work there, it might have made the story more believable and interesting. And if those two guys weren’t Vince Vaughn and Owen Wilson, who at 40 should know how to work a computer, but were instead…say… Bill Murray and Billy Crystal or someone older and funnier, the concept might have made more sense. The project seemed to lack heart and Owen Wilson, after his incident a couple years ago, isn’t as believable as the light-hearted loveable funny man. In 2006, this movie would have made $150M easy. But today, it hasn’t even made its production budget back.

Pacific Rim was on target to bomb. But good reviews and a last minute swing of the Hollywood pendulum has turned what could have been a disaster into a possible sleeper success. It remains to be seen, but it got good word of mouth this weekend and while it only made $40M and has a $200M budget, it should do very well in Asian markets and overseas. And while it’s not my cup of tea, people should root for the project as it’s the largest budgeted ORIGINAL project of the summer. Of course, I say “original” loosely as it’s basically a mash-up of Godzilla meets Transformers. Everyone has been asking for MORE ORIGINAL CONTENT – but studios apparently took that to mean more original content that looks EXACTLY like all the unoriginal content we already have.

Speaking of which, RIPD opens soon and if you’ve seen the trailer, it couldn’t look more like Men In Black if it tried. One cranky older white guy? Check! One good looking younger sexy guy? Check. Big guns chasing down weird-looking bad guys with big visual effects? Check. An underground section of law enforcement that no one knows about? Check. They swapped Aliens for the Undead, but come on – it’s the SAME movie! Mark my words, it’s going to bomb bad.

Original projects can work, though! And hopefully these failures won’t discourage studios from pursuing them. The thing is, they only work at a certain budget level. Horror film producers figured this out years ago – so why hasn’t everyone else? The upcoming film The Conjuring is tracking HUGE and will probably be the next Insidious.  The Purge did similar great business. Both were made for under $10M. Now You See Me was a big surprise hit for Summit, and made for about $75M – which is about the acceptable ceiling for original material unless it’s being directed by a Nolan, Fincher or Spielberg. The Great Gatsby, which had a $100M budget, was a surprise hit early in the summer but had huge international stars, a proven visionary director and pre-recognition. And The Heat took the most likable actress on the planet and added in the hottest female comedy actress of the year and with a $45M budget, created a major hit. It was a sure-fire winner.

Man of Steel could’ve have gone so wrong. The third re-launch of a franchise? Really? But sometimes good filmmaking, a new vision and a great cast can overcome what could’ve been a train wreck.  Despicable Me 2 had perhaps the most expansive and infectious publicity and marketing campaign of the year. And in the summer, that can pay off big and it’s now one of the most successful animated movies of all time and it’s only in week 3.

So what do these summer failures and success mean for future film trends? Hopefully it means more original content and smarter, slimmer budgets. Hopefully it means that “pre-recognition” will stop dictating green lights. Hopefully it means the same 10 stars won’t star in every movie. Hopefully different studios won’t race to make similar competing projects and will just go find other material. Hopefully there will be more movies starring women. Hopefully it means that writing and producing great genre movies is still the best way to break in and create a hit. Hopefully, it means certain bloated studio producers can spend a month languishing with the rest of us.

But what it really means is…no one knows anything.

The Tenets of Tentpole Movies

By Danny Manus

It’s summertime at the box office, which means big effects, big budgets, and even bigger stakes for the studios. Because it’s tentpole movie season.

You’ve probably heard the terms four-quadrant and tentpole movie, but what do they mean exactly? Should you be writing one? And what makes them work?

A four-quadrant movie is one that will attract all four of the general quadrants of movie goers – male, female, old and young (or over 35 and under 35 more specifically).

A tentpole movie is called such for two reasons; One, because everyone can fit under the tent – it attracts all four quadrants. And two, because it’s these huge money makers that basically fund and allow all their other, smaller movies to be made throughout the year. It’s the big flagship movies, franchises, remakes, sequels, and blockbusters that bring in a billion+ dollars that give the studios the ability to take chances on other projects.

And when a tentpole fails, the whole tent comes caving in and everyone inside goes running for safer grounds… aka other studios.

These days, not every tentpole movie has to be four-quadrant, especially if you’re writing a comedy. Look at Hangover 3 and the upcoming movies The Heat and This is The End.   But Hangover of course is a three-quel and a proven entity, and the other two star some of Hollywood’s biggest and most popular stars, so they were no brainers.  Almost every other big blockbuster film this summer, however, is rated PG-13 to maximize possible viewership. If animation, it needs to be PG.

So what makes for a successful tentpole film? How do you know it’s going to hit it big?

Well, on a business/studio level it’s really all about tracking and data and marketing and promotion and publicity and word of mouth and great reviews and having a great trailer and poster and huge stars making the rounds. It has almost ZERO to do with story.

But on a story level, there are many things that a great tentpole needs to include or be in order to work.

1. The SINGLE biggest thing that a tentpole movie must be – is sellable overseas. Doing well domestically is nice frosting on the cake, but studios make their money overseas. If it’s not a story with big visuals (whether it be action, visual effects, scares, etc.) and big name stars (with the exception of animation), it won’t work in other territories. If it isn’t a story with a universal premise and universal themes that EVERYONE can understand and connect with, it won’t work. Aliens, Robots, Vampires, Superheroes – these are universal things.
2. It must be super high concept and have a visual hook. You need a BIG idea. If you can’t pitch a tentpole project in one sentence and make us see the poster, trailer, what’s new about it, why people will get it, and its opportunity for success – it’s dead in the water.
3. A Hero and Villain that people will love, and that huge name actors that sell overseas will love to play. Tentpoles cannot work with no-name actors, unless the writers and directors are huge names (like Nolan, Spielberg, Michael Bay, etc.) Don’t believe me? Look at John Carter and Jack the Giant Slayer.
4. A big tentpole movie requires a larger cast. An ensemble. A team. A group.  There may be one main protagonist, but there are almost always 2-5 OTHER very castable team members on the journey. Transformers, Star Trek, X-Men, The Avengers, Armageddon, etc.  The exception for this is if it’s a solo superhero movie with a titular character we all know and love already like Wolverine, Spider-Man or Iron Man.
5. Every tentpole movie – in fact EVERY movie – needs an Iconic Image. It’s that one thing – that one moment, scene, visual, etc. – that you will always have in your head when you think of that movie. What is YOUR script’s iconic image?
6. If you have big action and big effects, make them friggin’ HUGE. Not every movie needs big explosions and VFX to work, but if you’re making a big VFX movie, it needs to have action sequences and moments we’ve never seen before on film.
7. An already established and proven audience. It’s easier to fund a project when you know there’s at least an already-proven core audience that will go see the project. This is why most tentpole movies these days are based on popular books, comics, graphic novels, remakes, TV shows, video games, sequels, etc. It lessens the risk. And when you’re writing a check for $150 Million dollars, less risk is a good thing.

Now the big question for you as a screenwriter – should you be writing these movies?

Well, you should definitely NOT write something you don’t own the rights to. That means, do not adapt a bok series just because you love it. Do not write a sequel to a movie, or a reunion movie for a TV show, just because you love it and have an idea. This is a horrible waste of time.

Studios like proven track records – which is why they don’t buy huge epic blockbusters from new writers. They just don’t. Unless that writer has an amazing agent at a major agency that can package the hell out of the project and there’s already an A-List producer attached, studios will not buy tentpole big budget movies from new writers. So, should you write it? Sure, if you want. But just know that you’re going to have to write something ELSE that gets made first before anyone will think about making your tentpole movie. But if you follow and include most of the points above in your script, at least it will have a better shot when the time comes.

The #1 Reason NOT to Be a Screenwriter

By Danny Manus

There are a million reasons to want to try your hand at screenwriting; as therapy, as a creative outlet, because it’s been a dream of yours since childhood, because you just love telling stories in a visual way, because you want to leave your stamp on pop culture or create your legacy, etc.  Or maybe you just want to be famous and get your picture taken in US Weekly standing next to Kristen Stewart looking like she just ate a sour candy.

But there is one reason that should NEVER come into play – Money.

It’s time for some tough love, No Bull style. Lately, I’ve had a few clients who told me they NEED to sell their script and quick because they are having financial issues. They’re broke, they are getting evicted, they lost their jobs, they can’t find a new job, they need to pay their mortgage, their children are going to college, etc.

Let me say this as clearly as humanly possible: If you need to sell a script in order to pay your mortgage…you’re going to be homeless very soon!

Money is the LAST reason to go into screenwriting because chances are it’s going to take you YEARS to make any. And even if you do (by some miracle) sell or option your first script, it’s not going to be for much money, if any. We’re talking a few thousand dollars – certainly not enough to quit your day job or send a kid to school. Even if you got super-duper lucky and get paid WGA minimum for your script, it’s still less than you’d make as a first year school teacher in a bad neighborhood.

And getting the movie made is a whole other process that can take anywhere from 2-10 years, so I hope you aren’t counting on those residual checks to pay your rent.

If you are having financial difficulties, please – do ANYTHING else! You might as well get a job at Starbucks because you will make more money, get full benefits, and if you’re working at a Starbucks in Los Angeles – you’ll probably get to meet more celebrities than you will as a screenwriter anyway.

Screenwriting is something you want to do as a career because you’re so passionate about it, you just can’t picture yourself doing anything else day after day, year after year and because you LOVE writing – not because you’ve tried everything else and writing is the only thing left and you think anyone can do it.

Being a professional screenwriter isn’t about writing 100 pages. Anyone can do that. It’s about immersing yourself in the craft of writing and the BUSINESS of film and TV. You have to know what you’re getting into.  Being a professional screenwriter means you don’t just have ONE story to tell that you’d like to see get made one day. It’s about having so many ideas and inspirations and stories that your brain can’t hold them all, so they need to flow out onto paper.

And if you’ve got tons of ideas but you don’t want to write them – then you’re not a screenwriter – you’re a producer! Ha!

It’s fine to change careers in life and want to try something new, but screenwriting at a professional level is something that takes YEARS to become proficient at – much like I’m sure whatever your current profession required.

No one leaves their job as a social worker and says, ‘Ya know what, I need to make more money – so I’m going to be a doctor from now on.’ And then immediately starts working on patients and gets paid a million dollars. So why do you think screenwriting would be any different?

It takes MANY scripts, many rewrites, many classes, education, etc. Ask any professional screenwriter how many scripts or years it took for them to break in and finally feel like they were good enough, and I GUARANTEE you that none of them will say a number less than THREE.

To make real money as a screenwriter – and by that, I mean quit your day job money – you need to perfect not just your writing, but your rewriting, your pitching, your selling, your polishing, and your networking skills. And if you think you can do that by reading Save the Cat and downloading Celtx – you’ve got another thought coming.

It’s incredibly easy to write a script. It’s insanely difficult to write a great script at a professional level. And it’s ten times harder than that to sell it. And ten times harder still to get it produced, released and be successful.

The competition even between amateur (non-professional) screenwriters increases with every year. Just five years ago, the total number of submissions for the top 4 screenwriting contests was about 15,000. Now it’s over 30,000. The number of consultants out there offering to help has increased from about 50 to over 300. And for a buck, many are ready and willing to pat you on the head and tell you you’re wonderful and talented and are gonna be rich and famous.

But they’re wrong.

I’m not saying this to dissuade you from screenwriting – it is a wonderful profession that can be incredibly satisfying, creatively fulfilling and fun. I’m saying this to make sure screenwriting is something you are so passionate about that it’s not your answer to being broke – it’s the thing WORTH being broke for.

The Tenants of Tentpole Movies

By Danny Manus

It’s summertime at the box office, which means big effects, big budgets, and even bigger stakes for the studios. Because it’s tentpole movie season.

You’ve probably heard the terms four-quadrant and tentpole movie, but what do they mean exactly? Should you be writing one? And what makes them work?

A four-quadrant movie is one that will attract all four of the general quadrants of movie goers – male, female, old and young (or over 35 and under 35 more specifically).

A tentpole movie is called such for two reasons; One, because everyone can fit under the tent – it attracts all four quadrants. And two, because it’s these huge money makers that basically fund and allow all their other, smaller movies to be made throughout the year. It’s the big flagship movies, franchises, remakes, sequels, and blockbusters that bring in a billion+ dollars that give the studios the ability to take chances on other projects.

And when a tentpole fails, the whole tent comes caving in and everyone inside goes running for safer grounds… aka other studios.

These days, not every tentpole movie has to be four-quadrant, especially if you’re writing a comedy. Look at Hangover 3 and the upcoming movies The Heat and This is The End.   But Hangover of course is a three-quel and a proven entity, and the other two star some of Hollywood’s biggest and most popular stars, so they were no brainers.  Almost every other big blockbuster film this summer, however, is rated PG-13 to maximize possible viewership. If animation, it needs to be PG.

So what makes for a successful tentpole film? How do you know it’s going to hit it big?

Well, on a business/studio level it’s really all about tracking and data and marketing and promotion and publicity and word of mouth and great reviews and having a great trailer and poster and huge stars making the rounds. It has almost ZERO to do with story.

But on a story level, there are many things that a great tentpole needs to include or be in order to work.

1. The SINGLE biggest thing that a tentpole movie must be – is sellable overseas. Doing well domestically is nice frosting on the cake, but studios make their money overseas. If it’s not a story with big visuals (whether it be action, visual effects, scares, etc.) and big name stars (with the exception of animation), it won’t work in other territories. If it isn’t a story with a universal premise and universal themes that EVERYONE can understand and connect with, it won’t work. Aliens, Robots, Vampires, Superheroes – these are universal things.
2. It must be super high concept and have a visual hook. You need a BIG idea. If you can’t pitch a tentpole project in one sentence and make us see the poster, trailer, what’s new about it, why people will get it, and its opportunity for success – it’s dead in the water.
3. A Hero and Villain that people will love, and that huge name actors that sell overseas will love to play. Tentpoles cannot work with no-name actors, unless the writers and directors are huge names (like Nolan, Spielberg, Michael Bay, etc.) Don’t believe me? Look at John Carter and Jack the Giant Slayer.
4. A big tentpole movie requires a larger cast. An ensemble. A team. A group.  There may be one main protagonist, but there are almost always 2-5 OTHER very castable team members on the journey. Transformers, Star Trek, X-Men, The Avengers, Armageddon, etc.  The exception for this is if it’s a solo superhero movie with a titular character we all know and love already like Wolverine, Spider-Man or Iron Man.
5. Every tentpole movie – in fact EVERY movie – needs an Iconic Image. It’s that one thing – that one moment, scene, visual, etc. – that you will always have in your head when you think of that movie. What is YOUR script’s iconic image?
6. If you have big action and big effects, make them friggin’ HUGE. Not every movie needs big explosions and VFX to work, but if you’re making a big VFX movie, it needs to have action sequences and moments we’ve never seen before on film.
7. An already established and proven audience. It’s easier to fund a project when you know there’s at least an already-proven core audience that will go see the project. This is why most tentpole movies these days are based on popular books, comics, graphic novels, remakes, TV shows, video games, sequels, etc. It lessens the risk. And when you’re writing a check for $150 Million dollars, less risk is a good thing.

Now the big question for you as a screenwriter – should you be writing these movies?

Well, you should definitely NOT write something you don’t own the rights to. That means, do not adapt a book series just because you love it. Do not write a sequel to a movie, or a reunion movie for a TV show, just because you love it and have an idea. This is a horrible waste of time.

Studios like proven track records – which is why they don’t buy huge epic blockbusters from new writers. They just don’t. Unless that writer has an amazing agent at a major agency that can package the hell out of the project and there’s already an A-List producer attached, studios will not buy tentpole big budget movies from new writers. So, should you write it? Sure, if you want. But just know that you’re going to have to write something ELSE that gets made first before anyone will think about making your tentpole movie. But if you follow and include most of the points above in your script, at least it will have a better shot when the time comes.

Close A Door, Open A Window: My Fond Goodbye to BOSI

By Danny Manus

All good things come to an end, as they say.

After just about 4 years and 180 articles, my column at BOSI has officially come to an end. There will be no final article, so I’m posting one here instead.

It’s been a fantastic run, we’ve covered tons of great topics, I’ve made some wonderful friends, gained hundreds of wonderful clients, and launched numerous programs and classes. And I’ve written over 450 pages worth of material all for you, and all for free!

I’m not going to go through all the reasons or details as to why the column is ending. Sometimes, it’s just best to appreciate what it was and move on. Though I get pretty chatty when I’m drunk. Haha!

I want to graciously thank Marvin Acuna and James Lee for inviting me into the BOSI Community and allowing me to post my articles here and for helping to really launch No BullScript four years ago. Their support, friendship and promotion meant so much over the years, and I wish them much success.

For those who don’t know, I became involved with Marvin after we both were part of a panel at the Screenwriting Conference in Santa Fe in 2009. I had met him briefly before that, but it was after the panel we became friends. He liked what I had to say and invited me to get a drink with him a couple weeks after the event. And as we got shitfaced on a Monday at 4pm in the middle of West Hollywood, he offered me a weekly column in this new endeavor he had started. I needed the promotion and the audience and he needed the content…BOOM. Done.

It’s been a long, strange, and mostly fun journey since. Marvin has taught me a great deal about the business of show, perhaps the most important lesson being – ‘business is business.’ And you have to protect your brand, your name and your integrity with everything you have. I tend to take everything personal and internalize and analyze – when in the end, there’s always a bottom line to pay attention to.

Most of all, I want to thank all of YOU! The BOSI Readers and Community. You’ve put No BullScript on the map. You’ve emailed me questions and article topics and great feedback and encouragement when there was an article you loved (or hated). And you’ve made me think much deeper about this business than I ever had before. And I am so thankful to the thousands of you who read what I have to say every week. And I hope to work with each and every one of you!

In these 180 articles, we’ve discussed almost everything I could think of. But I’ve still got a few more tricks up my sleeve, so I invite ALL of my wonderful BOSI readers to follow me to my new column on ScriptMag. The title of my new column is “Notes From the Margins.” And I’ll be going through all the tips and things you need to know to make your story shine. So you can check that out twice a month (starting this week) on www.scriptmag.com.

As you’ll notice, Manny Fonseca has also ended his podcast and column on BOSI but he is still doing his podcast and I hope you follow him too.

It’s unfortunate that things have to end sometimes, but life goes on. And as I always say… Best of Luck and Keep Writing! I know I will.

The Right and Wrong Way to Enter Contests!

By Danny Manus

The next couple of weeks impose some hefty deadlines for screenwriters. Both the Nicholls Fellowship and Page Awards have their final deadlines coming up on May 1, Final Draft Big Break has its early deadline April 30^th, and pitchfest season is about to start as well. And every year, about 1-2 weeks from the deadlines of these big contests, I start getting tons of emails saying “I just finished my first draft. Can you get my script ready for Nicholls?”

This is the wrong way to enter contests.

I’ve been a judge for the Page Awards for three years and I’ve had numerous clients win or be finalists in major contests including Page Awards, Austin Film Fest, Scriptapalooza, the Disney/ABC Fellowship, LA Scriptfest, and (the now defunct) CS Expo. So, can I help? Sure. But can we totally fix your script 3 days before the deadline? No.

Especially with contests as big as Nicholls, Page and Big Break, where there are thousands of submissions, you need to take it seriously! And there are certain things you need to think about when entering any contests:

1. Prestige
2. Payoff
3. Readiness/Preparedness
4. Genre

Prestige means – enter those contests that actually mean something. Enter ones that have a great reputation, that get great media exposure, whose winners get into the trades, whose winners get HIRED and REP’D, whose finalists get optioned, ones that are nationally recognized and get more than 500 submissions. Do you know what it means to be a semifinalist in a contest that only has 500 submissions? NOTHING. And enter ones that mean something in a query letter if you win. Enter ones where the judge of all the winners isn’t the ONE guy holding the contest. I’ve said it plenty of times, there are only about 10-15 contests that mean anything to Hollywood, including the ones mentioned above. Do your due diligence before shelling out $30, 40, 50, 60 bucks year after year.

Payoff means the prize is worth it. Now, this may be subjective. Maybe you really need that iPad, or really want that steak dinner and $500 bucks. If so, great. But if I was paying to enter a contest, the payoff better be ACCESS. Yes, a cash prize is awesome and makes you feel like you actually earned money doing what you love – and that’s a great feeling. But the key to a great contest is one that is either going to help you vastly improve your writing or get you access to people and players or meetings that can actually help your career and get you exposure.

Entering a contest just to get feedback from anonymous “readers” who are paid $20 bucks to write a paragraph about your script is just a stupid idea. You enter contests to WIN them. If you want feedback and notes, pay a consultant that you can have a 1-on-1 (and not anonymous) relationship with who can walk you through where your script needs improving. I’m not saying there aren’t contests that give great notes and that it’s not a nice bonus, but it shouldn’t be the reason you enter one.

The third step is Readiness and Preparedness. And this one has nothing to do with the contests – it’s all about YOU!  I want to give you just a little glimpse into Nicholls. Last year there were 7,197 screenplays submitted (a new record). There were 368 quarterfinalists (about 5% of all submissions), then 129 semi-finalists (almost all of which got script requests), and then 10 finalists and 5 winners. So, just to get any notice by Hollywood, your script and writing has to be in the top 368 scripts out of over 7,000.

Do you REALLY think your first or second draft is going to be good enough to do that? Do you really think that a script that you RUSHED to rewrite in a week is going to fare well? Let me tell you – it won’t.

If your script isn’t truly ready to compete against THOUSANDS of others, then don’t submit it just because there’s a deadline. Wait until next year, or the next contest. Some contests do allow you to submit a new draft after the first round, but you still have to make it past that first round!

Rewriting is a process that, when done right, should take more than a week for most. Are there exceptions and writers who can totally rewrite a script in a week? Sure. But most of them are trained, professional writers who know the tricks to rewriting or at least have been doing this a while. If you’re a new writer, your rewrite period will probably last months. Most non-professional writers aren’t actually rewriting- they are doing what I call polite polishes. Some consultant told you the characters weren’t developed enough, so you stick 2 lines of backstory on page 21 and suddenly you think you’ve rewritten your script. You haven’t.

Rewriting is a process by which you re-examine everything and often eliminate or rework core parts of your script. Polishing is a process by which you just make the writing and characters and action shine a bit more. Polishing can be done in a week. Rewriting usually cannot be. And if you’re asking for notes from a consultant with 2 or 3 weeks to go before the deadline, that will only leave you a few DAYS to rewrite your script. This is what’s called – a bad strategy. You want to give yourself a solid month to get feedback, rewrite and review your script if you can.

Writing to a deadline is great – it’s usually the only motivation that will get me to write. However, while contests may be a great way to break in as a first timer, they are not for beginners. There’s a big difference between beginners and first timers. If this is your first draft of your first script, do NOT bother entering it into contests. You’re wasting your money. That’s not what these contests are for! Just keep working on it, rewriting it, polishing it, learning from it. Then 10 drafts from now, maybe it will be ready for a contest.

And finally, you need to think about Genre. The TYPE of script you’re writing and the type of contest in which it will succeed. Not every script is a Nicholls script! If you’ve got a raunchy teen sex comedy or a run-of-the-mill woman in jeopardy thriller or torture porn or slasher horror or an epic sci-fi action movie – Nicholls probably isn’t what you should be spending time on. Nicholls is looking for more PRESTIGE projects, stories where character and voice stand out.  Over 50 percent of applicants last year entered drama scripts, which interesting enough made for only about 15% of all spec sales.

You should be looking at contests that are either broken up by genre (like Page Awards), or contests that are specific to your genre. There are some great genre contests out there specifically for horror, sci-fi, fantasy, etc. Look at the past winners of the big contests and see what types of projects did well and judge accordingly.

I’m not here to tell you which contests to enter, or which ones I love the most. I’m here to impress upon you that just because there is a contest, it doesn’t mean you need to enter it. And if you’re going to enter it, make sure your script is in its best shape possible to stand out and WIN.

5 Ways to Pitch for Success

By Danny Manus

This weekend, there are two big screenwriting events – the Screenwriters World East Conference in NY and the Toronto Screenwriting Conference in Canada. And both afford writers the chance to pitch the pros.

So, I figured it was a good time to whip out some quick pitching advice to keep in mind. There is no ONE set way to pitch your script that will guarantee your success, but here are 5 different pitching strategies or focuses you could use to grab, attract and impress the other side of the table. But you better know what your project’s strong suit is before you decide how to pitch it.

1. Focus on Story, Hook and World. If you think you have a very high concept story and the strongest selling point about your project is your amazing, original hook, then focus on that. If you have a truly original idea that hasn’t been done or you have a crazy new twist on a great existing concept that when you hear it, you get the story completely, then all you will really need to do is give them an awesome logline that gets that across and some perfect comparison movies that get your concept across (it’s THIS meets THAT). If you have a truly original – and COMMERCIAL – concept, you will get a visceral reaction to your logline. If you get no reaction, then either your logline sucks or you don’t have an original concept that grabs people’s attention and you will have to go into more depth on the story. Try to go through whatever exemplifies what’s original about your story.

Focus on the elements of your script that will make it stand out – the world of your script, the locations, time periods, twists and turns in the plot, etc. If you have written a futuristic thriller, and your world is so visual and creative that it jumps off the page – then focus on that world and bring the exec into it. Give them the highlights that will help them picture it and then go into the specifics of the story that will bring that world to life. Focus more on the actual plot and the build of the story to tell us why audiences will be hooked all the way through.

However, you should never EVER pitch the structure of your story. It is a major amateur mistake to just go through the Save the Cat structural beat sheet instead of the actual PLOT. Tell them a story like you would describe a movie you just saw to a friend. You’d never say “And then as we broke into three, the character did this…”

Examples of movies that would probably be pitched this way – Olympus Has Fallen, Alien, Shaun of the Dead, Taken, The Departed, The Help, The Hangover, Abraham Lincoln: Vampire Hunter, Looper, etc.

2. Focus on Character, Arc and Relationships. Sometimes a project is more character-driven than plot driven and the new angle or most interesting aspect of your story will be the characters you create and the journey they embark on. Or perhaps it’s about a special relationship that is forged over the course of the story that will really touch an audience like in Thelma and Louise or Superbad (Side note: It’s often the creation of a great dynamic or relationship and putting that into a high concept story that makes the most sellable projects). In this case, you want to really make us love both your characters and get across their dynamic and backstory.

Sometimes a character is so complex, interesting or relatable that it’s the casting possibilities that hook an executive. Sometimes it’s the specific goals they have to accomplish and the obstacles they face that will make a story stand out. Focus on your character’s life, their struggles, their goals, give a morsel of their backstory, and then tell us what happens that totally turns their life upside down (the inciting incident) and what they have to do now. Build them up, tear them down, and tell us why we will want to watch it.

Very often, it’s the non-high concept or more indie films that might be better pitched this way. Or a film that’s based on a real person and their life story. Example include; Magic Mike, Little Miss Sunshine, Erin Brockovich, Castaway, Rocky, Jerry Maguire, Into the Wild, Lost in Translation, Royal Tenenbaums, etc.

3.  Focus on You and your personal story. Sometimes it’s not about making them love your pitch or your project, it’s about making them love YOU. I can’t tell you the number of pitches I’ve taken where I hated the story, but there was something so charming, relatable or likable about the writer that I asked to read a writing sample anyway. If you can come off as comfortable, professional, collaborative, fun to be around (without being an over the top clown who is trying to hard), and someone who truly knows their shit – then they will want to deal with you more. If you mind your manners, have a pleasant disposition, are decently attractive, dressed normally, have done your research, and just have a disarming way about you, that will often get you further than a great logline.  It comes down to three things – don’t be combative, don’t be desperate, and don’t be crazy.

If you have real experience in the film industry or with writing in general in other areas, then you want to stress that. If you’ve won MAJOR contests (and I said WON), you want to mention that. If there’s something that is special about you or that you can claim that no one else can, then mention that.

And if there is something about your life or your personal story or experiences that inspired the script you have written that will make us connect with you, you should share that. If you wrote an international action movie and you were a soldier fighting overseas, then that’s great to mention. If you wrote a sci-fi thriller and you’re a scientist or engineer who has been studying the very field you are writing about, then say that. If you were in a bank when it got robbed and it inspired you to write a heist movie, share that story. If you were witness to some huge event in time and you have a specific point of view or new information and your life rights are truly important to the story, then share that. If you are an EXPERT in a certain field, let them know.

However, there are some major exceptions to this rule!! If your script is about a woman who got beaten, raped, divorced, diagnosed as clinically insane, was sold into sex slavery, raised in a cult, got cancer 17 times, etc., and it’s your own personal true story – keep it to yourself. Keep it light, but meaningful. This is not a therapy session, it’s a pitch meeting. You want to share something that will inspire a connection and confidence – not pity.

Especially if you are pitching an agent or manager, you want to pitch YOU much more than a single story. Show them you have a real vision for your career, know what type of writer you want to be, what genres you want to write, whose career you’d like to have in 10 years, and what you’ve been doing to work towards that.

4.  Focus on the Trailer Moments. Sometimes the plot and the characters may not insanely original or strong, but you have some awesome moments in your script and story that are sure to get people into the theater. This usually applies more to comedies, action films and horror movies, but if you know you have created some amazing set pieces or huge scares or amazing original action scenes, then that’s what you should highlight in your pitch. Don’t go through a character’s backstory or the beat by beat story – give us a logline, a quick overview of the story and then give us more of the specific, visual, compelling examples of the best parts of your story. Treat your pitch like you were writing a movie trailer. Set up the world in 1 line, set up the protagonist in 2 lines, give us the inciting incident that kicks the story into gear, and then give us the trailer moments and build to the amazing climax.

Examples of movies that would probably be pitched this way include Project X, The Expendables, Evil Dead, Spring Breakers, Fast and the Furious, There’s Something About Mary, etc.

5.  Focus on creating a relationship. This is where instead of sitting down to rapid-fire pitch a memorized speech for 4 and a half minutes and hope for the best, you just want to take the time to culture a relationship and create a connection. Get to know the person, learn what they look for, what type of project they’ve always wanted to find, what their pet peeves are, ask for general career advice and try to make yourself seem like someone who isn’t trying to SELL them something, but instead is someone they might want to get a drink with. This especially works if the conference you’re pitching at is NOT in LA, because those execs WILL be going to get drinks later and if you seem cool enough, they may invite you to come with. The best sales jobs are the ones where you’re not actually selling anything…while selling everything. The key to this kind of ballsy pitch is to make it seem natural – and they will know when you’re putting them on. But let them know you’re working on some new projects and that you’d love to contact them at some point in the future, etc.

Whether you’re in NY or Toronto this weekend, or any other pitching situation in the future, know what your strongest selling points are (and your story’s) and let that dictate what kind of pitch will be the best fit.

**On Saturday, April 13^th, I will be teaching a LIVE in-store class at The Writers Store in Burbank. “12 Steps to a Screen-Worthy Script.” If you’re in LA area, you should be there! Sign up now and you get a free Logline Critique! We’ll go through different exercises and the 12 steps to getting your script to the next level. For more info and to register, click here – http://www.writersstore.com/12-steps-to-a-screen-worth-script/

Seven Steps to Saving “Smash”

By Danny Manus

I realize I’m in the minority (vast minority according to Nielsen numbers), but I’m a big fan of Smash. Critically loved in its first 2 or 3 episodes, it’s been painful to watch what the network, the creators, and the producers have done to this once-promising show. If ever there was a case of a show that needed a total upheaval but deserved another chance, Smash is it.

Why do I care? Well, besides being a total TV Whore and producer, I’m a born and raised New Yorker, brought up on musical theater. I sang in choir all through high school and even worked at the local performing arts theater (a theater that launched Hollywood and Broadway stars like Jamie-Lynn Sigler and Dan Domenech).  And I love seeing this world brought to the small screen.

I also absolutely hate watching good (or potentially great) shows go down without a fight or without the right support, and it seems to be NBC’s M.O. to cut the cord without giving things a real shot (Prime Suspect, Boomtown, Studio 60, Southland, Awake, etc.).

I was hooked to Smash before the first note was sung. The advertising, the wonderful cast, the promises made of an adult, less sappy version of Glee – I was in! It was exactly what should have worked on NBC at exactly the right time, especially premiering after The Voice.

And when the pilot of Smash aired, and Katharine McPhee and Megan Hilty belted out that big number “Let Me Be Your Star,” I was hooked. And so were millions of others. It was a hit!

CUT TO: 8 weeks later…it was a flop. Now, I’ve read all the articles are reports of what went wrong. Everyone had a different vision for this show from Spielberg to Creator/Executive Producer/Psycho Bitch Theresa Rebeck to NBC Execs to the cast. No one was on the same page about anything – the tone, look, casting, music, storylines. It was a mess. It became a cheesy drinking-game inducing soap opera.

But there are plenty of insanely cheesy shows on the air, especially on NBC, and they were doing OK. So it had to be something else. Yes, the character of Ellis was absolutely unwatchably bad as was the actor portraying him (who better hope a soap opera hires him or else he’ll never work again). The “actor” playing Messing’s son was painfully unable to act or emote and you could feel Debra Messing begging for her scenes with him to be over. And the show just didn’t GO anywhere past episode 6. It was stuck.

And in its second season, despite a cast shakeup, it’s done even WORSE. Unfortunately, a third season is nearly impossible now. Though it hasn’t officially been cancelled, many in the cast (including Messing) have already signed on to other pilots.

But IF—IF!—NBC was inclined to save one of its potentially more impressive and fun shows (which could make them tons of Glee-style money on the original music it produces), there are 7 things that would need to change to revamp the show and make it a hit.

1.  The basic concept of the show needs to change. Instead of it being a behind the scenes look at a show as it tries to make it to Broadway, it needs to be about a behind the scenes look at a show that’s ON Broadway! The biggest issue with the series currently is that each episode is horrible repetitive and stale. How many times can ONE show (that isn’t Spiderman) come back from the dead and keep plugging away. It’s gone through 3 directors, 3 lead actresses, 2 lead actors, 2 producers, 2 writers, etc. There is nothing more you do to the show except PUT IT ON BROADWAY and see what happens!

Plus, with it still in eternal rehearsals of the same 4 boring musical numbers, there’s nothing on the line. There are no stakes. No one has anything except sweat equity and passion invested in the project, except for Anjelica Huston’s ex-husband, whom we don’t care about. If it was playing ON Broadway and there was huge drama behind the scenes, there would always be the ticking clock until they had to go on every night and perform, and those performances would portray the drama going on off stage.  There is so much more drama, hi-jinx and fun to be had with a show that’s playing on Broadway rather than a show that just wants to.  The difference between Smash and Glee is that the characters on Smash are supposed to be professionals – so let them be!

The alternative to putting ‘Bombshell’ on Broadway immediately? Kill Marilyn. Marilyn was a great set up to the show when it started, but she’s over now. She was over the second Michelle Williams didn’t win the Oscar for My Life With Marilyn. No one gives a shit about Marilyn Monroe except old queens. You’re supposed to be targeting a younger demographic, but they’d rather watch a musical about the life of Minaj than Monroe.

2.  For the love of God, stop regurgitating the same four ‘Bombshell’ songs in every damn episode. I love “Let Me Be Your Star,” but if I ever hear it again, I’m going to bleed from my ears. Because it’s not just sung in every other episode, it’s also in every single commercial and advertisement – there’s nothing left to love about the song! You’ve killed it. Dead. And the other handful of Marilyn songs we’ve also heard 100 times. I like that producers have created a second show this season to play off of so we get some new music, but now we’re just going to hear those same 3 songs for each of the next 6 episodes. They need to use more popular music like Glee does if you want people to be able to sing along. And if they REALLY wanted to set themselves apart, do what they did in Les Miserables and let the talented actors who are used to singing live, actually sing LIVE! There’s nothing worse than bad lip synching, and Megan Hilty is the only one who seems to have mastered the task. Glee works because every week we get 5-6 new songs. If they kept singing that one damn Journey song every episode, no one would watch that either.

3.  The Producers need to go watch Noises Off!  The show or the movie. Either one will do. And then they need to work much more comedy into the show. I’m not saying make this a sitcom, but Debra Messing and Christian Borle are fantastic comedy actors and their roles feel SO stifling to their talent. Messing has barely broken a smile since episode 4 and Borle ONLY looks happy when he’s given the chance to sing and dance. In case you forgot, Messing won an Emmy for Best COMEDIC Actress. Let the woman play to her strengths. Which brings up the next point – LET DEBRA MESSING AND CHRISTIAN BORLE SING! Messing has barely done ONE number since the pilot by herself and the woman can sing. Borle has only done a handful – and the man won a Tony! Debra Messing is the star of the show – give her something to sing. And if Anjelica can hold a note, give her a song too.

4.   No more Stunt Casting unless it’s permanent. It’s wonderful to put names like Jennifer Hudson, Uma Thurman, Jesse L Martin, Sean Hayes, Bernadette Peters, Daniel Sunjata and Joe Jonas in your commercials, but the problem is – putting stars like that in the show make us wish they were the stars of the show. Not only that, but only Uma Thurman and Bernadette Peters had natural entrées and exits to the storylines. The rest were basically forgotten plotlines that went nowhere. Some had nice storylines within the episode (like Sunjata), but then disappeared for no reason other than the show clearly couldn’t pay their salaries for more episodes.

NBC put Jennifer Hudson on every poster, in every commercial, and featured her song and voice in every Season 2 promo there was. But she had no place in the story or series. She was just there, she sang her songs, and then she was gone. Her character in no way affected any of the others.  And the problem was, she was better than everyone else. I love Hilty with a passion, and McPhee is incredibly talented and sexy, but no one sings like Jennifer Hudson. So either you have stars that outshine your cast coming in for no reason, or you have stars come in that the audience is waiting to hear sing but they never do, like Jesse L. Martin and Joe Jonas. Trust the talents of your cast, or recast.

5.   Speaking of which, Jeremy Jordan needs to go. Look, I like Jeremy Jordan a lot. In fact, he went to my alma mater Ithaca College and he is a SUPREME singing and dancing talent. He is a Broadway star if I’ve ever heard one and I could listen to him sing all day long and be very happy. But he’s painful to watch on TV. And I’m not sure if it’s because he’s just not ready for the small screen yet (Lea Michele is still figuring out how not to play to the balcony after 4 seasons of Glee), or if it’s because the character the writers have created is so flawed in the worst and most obvious of ways, that it’s incredibly hard to care or connect to him. Not only don’t we want Karen to fall for him, but we don’t even understand how she could. Despite his talent and brief glimmers of feelings, he’s an asshole that bites the hand that feeds him every time it’s offered. And for viewers who watch the show because they dream of being on Broadway, they can’t connect with a character that is being given the shot and decides to piss it away every week. If he doesn’t want it badly enough, then we won’t want it for him. He needs to learn the lesson I teach all my screenwriting students – this ain’t an artist colony, it’s the entertainment business.

6.   The writers need to create empowered and strong female characters instead of the whiny, overpowered, overwhelmed, lovelorn, confused, slutty, low self-esteemed diva wannabes that currently inhabit the show. I think it’s pretty clear that the original series creator Theresa Rebeck created insecure characters she could relate to. Problem is, everyone hated her – and now they hate her characters. This is a show geared towards women and gay men – yet the female characters are some of the weakest on TV. Messing’s character is an adulterer-turned-basket case who has no direction, no confidence and no self-worth unless her husband, her male writing partner, her male director, or the male script doctor brought in to save her, tells her she’s good.  Anjelica Huston’s character is supposed to be this powerful producer type, but she’s really an emotional former gold-digger who can’t make a decision unless she gets the head nod from her ex-husband, whom she hates yet constantly relies on. And her romance with the mobster bartender was so implausible, it was laughable. Is she high society or just high maintenance? McPhee’s Karen was supposed to be the star-struck ingénue we root for but suddenly, after going through some rehearsals and a quick Boston run in Bombshell, is now the toast of the town and a celebrity who can get a new show going just by snapping her fingers. Plus, she finally gets out of her bad relationship with a cheater, and she jumps into bed with not only her Director (after being so strong to resist him in the first season) but also her new co-star, a drug addict with an anger problem and a chip on his shoulder. If ALL the women in the show have horrible taste in men, they won’t be characters women can look up to.

7.   Bring back the competition aspect and make this show more like A Chorus Line. The show worked best when Megan Hilty and Katharine McPhee’s characters were battling each other, and now they are barely in one scene together per episode. Make us FEEL something as our characters FIGHT for something. Right now, the fight is over. They’re just waiting for things to happen, and that is boring for the audience. Hilty’s back as Marilyn, McPhee’s banging every guy connected to her new show, Huston’s got the show back from her ex-husband, Borle is directing Bombshell and Messing is….there too. But none of them have anything to fight for anymore. Give them something new to fight for and keep the competition aspect going.

TV shows with truly new concepts that stand out amongst the crowd don’t come around too often, and they certainly don’t come around on NBC too much. This show had everything going for it, but bad producing and lazy writing has destroyed what could have been a solid 4-5 season run. It may be too late now, but if the NBC execs and show producers could wake up, acknowledge they screwed up, and follow the aforementioned steps, they might have one more chance to make Smash live up to its name.

The Biggest Threat to Screenwriters in the Digital Age

By Danny Manus

It used to be that a screenwriter’s biggest fear was pitching or sending a script to a producer and them stealing their idea and making a billion dollars without them. But in the new digital, social media age where every week there seems to be a new website that writers can post their scripts on in the hopes of being reviewed, loved and discovered, the biggest threat to screenwriters – is other screenwriters.

Between Amazon, BlackList, Talentville, Virtual Pitchfest, InkTip, Greenlightmymovie, Triggerstreet, SpecScout and many more – there are a ton of websites that promise (or at least intimate) you will gain access, attention, accolades and success from Hollywood heavyweights by using their sites and posting your scripts or pitches or synopses. And many of them do have great success stories. Some of them are even free. But there’s a downside to posting your script in a forum or on a site where ANYONE – not just Hollywood professionals – can see it.

Let me preface this article by saying that I don’t have anything against any of the aforementioned sites and I have worked with (and continue to work with) a few of them. I believe the people running all of those sites have the best of intentions and are not doing anything wrong.

However, this past week, one of my clients (who will remain nameless but I’m sure many of you reading this may know who I’m talking about) had an issue on one of these popular script-posting/review sites. She discovered that there was another project with the same title and basic concept, time period and protagonist posted onto the site months after she had posted hers. Now, it was a TV script and hers was a feature, and after reading both it was clear to me there were notable differences in the stories, writing and focus. But, they were definitely similar. And while it wasn’t a wholly original story, it was original enough – especially the title – to draw some ire from numerous writers.

After much ado, and numerous emails between the parties (some of them contentious), the situation was looked into by the website and resolved as best as possible considering no one had sold their project yet and no one could actually PROVE anything. Though mark my words – if one of their projects sells, there will be a lawsuit. Which means both their projects are now tainted and if a production company hears there might be a registration claim against a script, they will most likely stay away.

Writers need to know there is basically no recourse through the site when something like this happens (especially if it’s a FREE site), because most have terms and conditions you have to agree to before you post your material, and any smart site will include a big old paragraph that basically says – “Post at your own risk. It ain’t our fault if your story gets jacked.”  At least, that’s the legal terminology I would use.

In addition, if you’re posting into Facebook groups, screenwriting forums like the notorious Done Deal Pro or others, many people use screen names, fake names or pseudonyms – so you’d never be able to find out who actually took your idea.

Let me ask you something – why the hell do you care what a fellow amateur screenwriter living 3000 miles away from you thinks about your screenplay? Do you know what their opinion means? Absolutely nothing! Many of these sites and forums are the blind leading the blind. And in the land of the blind, the one-eyed-man is king.

Situations like the one I mentioned above seem to be happening on a weekly basis now – and it’s not going to improve until these sites take more control over what’s being posted and have a more in-depth system or screening process or algorithm to compare (or search for) projects. Or until writers realize that posting their script for peer reviews is mostly a waste of time and often opens them up to more harm than good. Everyone is so hell bent on getting feedback from EVERYONE and getting their script in front of as many eyes as possible, that they don’t realize some of the pitfalls of posting their projects or loglines or ideas online.

And some contests aren’t much better. First and second round judges for many contests out there, are writers. Perhaps they’re writers with a couple options under their belt or a manager or agent, or some credits. But for the most part, it’s out of work writers trying to make some extra money. And the rest of the judges are readers, who get 20 bucks a script. It isn’t until the quarter or semifinal rounds where more major Hollywood professionals get involved in the judging.

So this leaves burgeoning writers with two very important questions – How do you promote yourself, get read and try to break in while ensuring your ideas won’t be stolen? And are you sabotaging your career if you refuse to post your scripts on these websites or enter contests?

The answer to the first question is just to be smart and protect yourself and always keep a paper trail! Know when you registered the script, know when you copyrighted it, know when you started writing it, know the first time you pitched it to someone. Know what sites, at what times, your script was posted and keep a log of who has seen it or read it or commented on it. And that goes for your writers groups and friends as well. Because if there is one thing I’ve learned after 10 years in this business, it’s that friendships don’t mean dick when there’s money at stake.

Read ALL terms and conditions before you post. Try to post on sites where there is more DIRECT access to professionals or where it’s only professionals who can access your projects. Or where YOU can control the access. At least with Virtual Pitchfest, for example, your query letter goes directly to the professional and no one else is able to see it.

The answer to the latter question I posed, is YES. By choosing NOT to put your script out there at all, you are cutting off your nose to spite your face. You can’t be THAT precious with your idea, because chances are it’s already been done anyway. And if you’re not trying to pitch and sell your idea, then what was the point in writing it? You can’t sit there and complain that you’re not being discovered if you’re not being pro-active about getting your script read. But again, you have to protect yourself.

Do NOT post your brand new, unregistered idea or logline or synopsis in Facebook groups or on twitter or in ANY screenwriting forum asking for feedback. If you want to know if your idea or project sounds commercial and might be worth pursuing, or you want to brainstorm your story concepts (especially before they are written), then for the love of God – go to someone who isn’t a fellow writer! You’re not selling your project to other writers anyway – you’re selling them to execs, producers and reps!

I realize I’m a bit biased here, but use a professional! Pay the $50 bucks and use a professional who can give you constructive feedback but will also keep your project confidential and won’t be wondering the whole time if your project and idea sounds better than the ones they are trying to write.

Pitching to an executive or producer or submitting work to a script consultant or even your own personal writing groups is much safer than posting your story all over the internet. Why? Because the former all rely on their reputations staying intact in order to stay in business. And if someone in your writers group stole your idea – you’d know who they are, where to find them, and exactly how they got it. There would be a clear paper trail.

Now, the law of averages – and the sheer number of writers and scripts out there – dictates that your idea was probably thought of by someone else, somewhere. Every few months, I get two clients that submit a similar story or concept and they live countries apart and have no connection to each other whatsoever. Even the most random of story ideas, has probably been thought of in some form by someone else. It’s just a coincidence and there’s nothing you can do about it. And just FYI, I do inform my clients when that occurs.

This happens to professional writers and production companies all the time as well. When I was at my old production company, Clifford Werber Productions, I sold an “Oz” movie to United Artists. We were first out of the gate. But within months there were 4 other Oz projects set up and as you can see…ours didn’t win the race. We developed a revamped Jack and the Beanstalk…oh well. We developed a project called “Family Bond” and the very week we sent it out to the town, another script titled “Family Bonds” (with an S) was also sent around by another producer and the story was eerily similar. And just this month, a consulting client of mine submitted a script with the same concept as one I developed years ago at CWP. It happens all the time because as different as we are, humans all share certain experiences and people write what they know.

And if you suspect that one of your projects, ideas or scripts has been “stolen” in some way, the best way to handle it – is calmly. Don’t go threatening lawsuits or demanding anything – especially of the sites on which the projects were posted. First, read the other writer’s project to make sure it’s not just a similar title or same broad generic idea. Make sure there are REAL similarities throughout the script. Investigate, do your due diligence, go back thru your paper trail, and contact the writer or the site and try to come up with a resolution that benefits you all. And worst comes to worst, take down your project and just move on to the next one. Because if your script has been posted on a site for 9 months and NO ONE has read it or contacted you about it – it’s not doing you any favors anyway.

In the 90s, it was snail mail query letters. In the 2000s, it was email queries and pitchfests. In the 2010s, the new norm of breaking in for writers without connections is thru social media and self-promotion thru certain types of websites. And the fact that new writers can more easily connect to big Hollywood players is a great thing. But with these new rules and opportunities, come new threats and problems that writers need to be aware of, and protect themselves. And hopefully now, you’ll be a bit better prepared.