Why Ryan Murphy Must Be Stopped

By Danny Manus

I’m a Gleek. There, I said it. I was in my high school’s choir (which got redubbed choir cult our senior year) and I worked at the local community theater.  I was a NY kid, so I was raised seeing (and loving) Broadway shows. And I’m a child of the 80s. So, I get Glee. But there’s an evil force surrounding Glee that must be stopped immediately…and his name is Ryan Murphy.

When Ryan Murphy creates something, he’s a visionary. He has this twisted yet relatable commercial sensibility to him that connects to pop culture beautifully – most likely because he’s such a fan of pop culture himself. He has this ability to create a WORLD that most of us are aware of already, but take it to this whole other wonderful place…

But then he seems to lose sight of his vision and get wrapped up in his own self-importance and self-aggrandizing bullshit (or maybe just the gobs of money rolling in), and like the Godzilla of Showrunners attacking his own Japanese City, he ruins the world he creates for the rest of us.

I’m not saying Ryan Murphy is a bad guy per se…he’s just a really bad multi-tasker and it seems he doesn’t have the heart to truly care about whom he hurts as long as it promotes his own agenda. As soon as Ryan Murphy finds success with one of his projects, he immediately looks for the next big thing to put his name on – and that’s fine – that’s how Hollywood works. But unlike many, when Murphy multi-tasks, he falls incredibly short.

Case in point. I was a HUGE Nip/Tuck fan. And right before the last season of the show, I got to work as an executive on a movie with Nip/Tuck star Dylan Walsh. We all went out to dinner one night after shooting and I nonchalantly asked him about the show. As any fan will tell you, the first 2 seasons of that show were pure fucking brilliance. The third season was GOOD but started going off the rails, and by season 5 it was almost painfully unwatchable.

Julian McMahon, the Aussie star of the show, had completely forgotten he was supposed to be affecting an American accent. Joely Richardson had started banging the kid playing her son and likewise forgot that she was supposed to do an American accent and so she disappeared for a whole season (her pronunciation of Chris-chee-ann instead of Christian still haunts my thoughts), and poor Dylan Walsh looked so pissed that he had to read the inane melodramatic drivel given to him that it was pretty hard to watch.

So, I asked Dylan what happened to Season 5 (the penultimate season) and he basically said that everyone was unhappy and wanted off the show and hated the material, but they couldn’t leave, and that came across on screen.  Even Ryan Murphy himself has said that the last two seasons of Nip/Tuck were awful because he hated the actors and the actors hated him and the writers fucked it up.

And why? Because once Nip/Tuck took off, and Murphy got some acclaim, he used his stardom to write and direct the feature “Running with Scissors” in 2006 (which he began prepping for in 2004 – after the second season of Nip/Tuck). He took his eye off the ball.

Jump to 2009 as Glee becomes a ridiculous smash hit and despite a bit of unnecessary soapyness in the writing of the first season, it was FUN and original and smart. And the money, press, fame and accolades came rollin’ in. And once again Murphy used this to transition to a big film with a big star – “Eat Pray Love” with Julia Roberts.

And what happened? The second season of Glee jumped the shark, got silly and melodramatic and had more disjointed over-the-top storylines (like what happened on Nip/Tuck) and unnecessary tribute episodes that became more Murphy Masturbation than cohesive brilliant storytelling.  

And now this Glee Machine – which could have run for 7 seasons, will now be cancelled after 4 or 5 (mark my words). Why? Because instead of doing the smart thing and stretching the timeline of high school to keep the show and its stars intact (having each season being HALF a school year instead of a full year for instance or switching it up and fudging the timelines), he’s decided to get rid of most of the main characters of the show after season 3. Chord Overstreet was let go and Lea Michele, Chris Colfer and Cory Monteith (so far) have already been given their walking papers a full season before their departure – which should make shooting this 3^rd season NOT awkward at all. Dead Actors Walking…

But he’s not done. I promise, many other actors are going to get cut from the show and they just don’t know it yet. There’s no way to keep the rest of them and NOT these 3 as they are ALL pretty much the same age. And his idea to keep Matthew Morrison (the weak link of the show) and make him the focal point instead of the kids is a big mistake. And then – just to show his polished and performed actors currently on the show that ANYONE can do their jobs so shut the fuck up and stop complaining – he launches the Glee Project Reality Show to find the show’s new star.

If I was a star on Glee, this would make me furious. And by the way, if you’ve been watching, half the contestants on the reality show are pretty bad or at least annoying, and it’s pretty clear that they aren’t casting new stars to ADD to the cast – they are casting stars to REPLACE the cast – because they fill the same roles. I get that Glee is about acceptance and becoming who you are – but do we really need a “little person” or ANOTHER bad boy or gay diva or moderately talented big fat chick on the show?

The reality show has just become a vanity project that lets Murphy get on camera and pronounce in his best gay baritone voice that “kids need to be themselves.” Unless, of course, they disagree with Murphy – then they better get in line and change.

And now, after the second season of Glee, Eat Pray Love and the Glee Project, Murphy has taken on another show – a new series for FX titled “An American Haunting,” starring Connie Britton, Dermot Mulroney and Jessica Lange.  Now, it sounds like a cool project and yes, I will watch. But someone needs to mind the store. And someone needs to stop Murphy from doing promotions because every time he opens his mouth, he RUINS something we love and makes his actors feel 6 inches tall – which is what he did on Nip/Tuck and it backfired horribly.

Murphy seems to have the showrunner version of A.D.D. He gets bored with his shows, he gets bored with his actors and he thinks HE is the center of the world and everyone must amuse him at all times. Here’s the thing – I get not caring if you’re known as a dick. Hell, I’ve based a business around it. But you don’t want to be known as The Guy Who Killed a Phenomenon and Ruined Children’s Lives Just Because He’s A Dick. There’s a difference.

So, in the name of all those Gleeks out there, for all the Nip/Tuck fans out there, and for all the fans of good TV out there – please, someone stop Ryan Murphy before he strikes again.

The Greatest Myth in Hollywood (And The Idiots That Believe It)

By Danny Manus

Welcome to Los Angeles – land of the rich and famous – where we all live fantastic lives dining with millionaires on the finest sushi in the world and snorting coke off the asses of Brazilian supermodels while our butlers and drivers wait outside in our Bentley convertibles and everyone gets their own reality show and three-picture deal and we all have Spielberg and Bruckheimer on speed dial.

Welcome to the biggest load of shit myth ever invented. And what’s more astonishing than the myth itself, is how many truly fucking stupid people out there believe it and judge us for it. Like if we DON’T live this life, we aren’t successful.

Yes there are people who live like that. But I can’t tell you how many people who live outside of Los Angeles literally believe that everyone here who is in the business, is rich and powerful. And more so than that, believe that ONLY the rich and powerful are adept at giving them career advice, notes or help.

Last year at a pitchfest, a woman came up to me after one of my classes, gave me a sob story and asked me for help. Not being a totally heartless prick, I gave her my card and told her to email me. After a number of increasingly infuriating emails, she wrote that she found out that I (and a number of other consultants and executives at the pitchfest) don’t even live in mansions and don’t drive luxury cars, so how much help could we actually give her and why would she take advice from us?

And then just this week, I got an email that made me so angry at the sheer stupidity and gall of the writer, that I’m going to post the email here….ready? I am reprinting this verbatim – typos and all!

“Most of the Judges in script contests got zero clue about film-making. Why are they judging screenplays. They are not super rich or well connected in Hollywood or understand the costly business of film-making, so why should we listen to them? When I google them, they are not famous or rich or power brokers like Jerry Briekheimer or Michael Bay or George Lucas or Zack Synder… Why are you using low-key Readers to judge amateur scripts in your contests? If you ask a top producer or director to read one your winning script from your contest(s), they would probably use the script as toilet paper. Really, they have said that behind closed door. I refuse to buy false dreams.”

This writer’s name is Bill. I truly debated about whether or not I should give his full name because I’m so tired of stupid fucking people writing shit like this and we should weed people out like this immediately…but I won’t give his last name here (I did on my Facebook and Twitter though!).

But he made me realize that some people outside of Hollywood think that only the rich and powerful are worthy of reading their scripts, that only the biggest names in Hollywood could possibly help them and be worth seeking out.  Anyone who thinks this – please – do as I told both of the above-mentioned writers – and get the fuck out! Turn around, go back to whatever US-Magazine-ridden-dumb-fuck-cave you crawled out of and stop trying to be a screenwriter – because it’s never EVER going to happen.

Saying that you won’t enter a contest because the people judging aren’t power-brokers and therefore can’t help you is like me saying, “Well, you’re not rich or famous so how could you be a good screenwriter? Good writers are rich and famous.” It’s INSANE!

Here’s the skinny on Los Angeles for those of you who don’t know…

–        Many producers, managers, consultants and writers (even big name ones) work out of their HOMES. They traded their big offices for low overhead.

–        A PA or entry level assistant at an agency or production company makes an average of $500/week.

–        A nice ONE-bedroom, ONE-bath apartment in a nice neighborhood in Los Angeles rents for $1200-1500 a month ($1300-1700 if really close to the beach).  We are probably the fourth most expensive city in the country to live in.

–        A two-bedroom, one-and-a-half bath house in COMPTON goes for $250,000!

–        An AVERAGE 2 or 3 bedroom house in an AVERAGE neighborhood – goes for $400,000.

–        Parking to go out for a night on Sunset Blvd costs $25. Two drinks – another $25. Dinner with friends when you’re NOT splurging or celebrating something special – $40/each. The parking ticket you get for parking illegally because you didn’t want to pay $25 – will cost you $60!

–        And a fucking Grande Frappachino at Starbucks is $4.85.

And what do we get as a payoff for being forced to live like this? Well, we can drive 10 minutes in most directions and be on a beach, we can smoke weed on the street without worrying about being arrested, and we get to see celebrities walking around and sitting at our local restaurants and movie theaters.  Worth it?  Your call.

So yes, many of us live in one or two bedroom apartments. If we all lived in some rural shack town in the Midwest, yes, we could probably afford a pretty nice fucking place. But in LA, we’re just scraping by like the rest of you! And many of us went to good film schools, which means we owe Sallie Mae a fuck-load of money every month.

Personally, I live in a one-bedroom apartment with a view of an angry cat next door who likes to MEOW at me through the window like I just stole his mouse wife – but it doesn’t mean I can’t help you, your script, and your career.

Everyone thinks it’s Los Angeles that’s superficial – and in some ways it is – but we don’t measure someone’s ability to help by what kind of house or car they have. And as soon as you forget about the MYTH of Hollywood and buy into the reality, the sooner you will be able to become one of us.

Writing Lessons Learned

By Danny Manus

Last week was my 100th Column for The Business of Show Institute. Two full years of writing articles every week. Added to my blogs and articles I’ve written for many other publications and websites, I’ve completed over 125 articles in 2 years. In case you’re wondering, that adds up to about 300 pages! So this week, I thought I’d tell you what writing all those articles has taught me and maybe you can relate with your own projects.

Writing that much has taught me to be consistent, persistent, and open to ideas. It has taught me to be equally reactive and introspective, because when you can’t find the answers (or even the questions) within, you have to seek them from outside sources.

They’ve taught me to set a weekly deadline for myself, which granted – I didn’t always make. I’m supposed to turn in my column tuesday morning – but sometimes it was wedneday night. Shit happens. Accept it, don’t beat yourself up, and look towards next week because it’s another chance to improve and hit that deadline.

It has taught me to write from both my heart AND my head. And if you’ve read all my columns, you’ll know sometimes I write from a place that’s even further South. But that’s okay – because they are all parts of you and they all have something to say.

It has taught me to do my research, know what everyone else is saying and teaching or preaching out there about the business and screenwriting, because it will only serve to inspire. It’s forced me to read others work and question it. It’s taught me that asking for help when you’re stuck or you have writers block or you think you’re just going back to the same well over and over again – is okay. And someone will be there to supply that help. In my case, it’s all of YOU!

It has taught me that inspiriation can be found in the strangest of places. Not just in pitchfests and meetings and on the page, but in life. So never be so focused that you aren’t seeing the bigger picture, and never think of the big picture so much that you lose sight of the tiny details in front of you.

It has taught me that not EVERYTHING I write is going to be spun gold. Some of it – is going to really suck. And that’s okay. I’d say out of my 125 articles, there are 25 or so that I’m not THAT proud of or that I didn’t think lived up to my standard. But it’s better to persevere and get it done than to pray for poetry every time. Because it’s not going to happen. Not everything works and not everything connects with the audience you are writing for. And that’s okay because the bad ones only make you feel THAT much better about the great ones.

And it has taught me to use what I’ve written to make other things happen for me. I’ve turned some of my articles into full-fledged classes and workshops and I turned many of them into my book, No B.S. for Screenwriters.

When I started writing my column, I told Marvin Acuna (who runs BOSI) that I didn’t think I’d be able to come up with more than 6 months worth of material.  I was wrong. And I have all of you to thank for that (take that however you’d like haha).  But I look forward to the next 100…one week at a time. And I hope this has helped you look at your writing in a different way.

For my 100th Column, I recorded a special video recapping my experiences at the recent Great American Pitchfest. If you would like to read (or rather watch) my 100th BOSI video column, please click here – http://bit.ly/klb0HF

Just Give Them What They Ask For

By Danny Manus

Today’s column comes from the “live and learn” files of Hollywood.  I recently had a client, who will remain nameless, who had sent her script to an executive, who read it and liked it and asked the writer to come in for a meeting. During that meeting, my client pitched the exec a couple of other projects she was working on and was also pitched BY the executive a couple of projects their company was looking to develop.

This is what normally happens in a pitch meeting. Most production companies have internal story meetings where they come up with and pitch (to each other) story ideas that they may want to develop and find writers to work on. When I was at Clifford Werber Productions, I’d say at least one-third of our projects were self-generated between the two of us. Some were winners, some weren’t. But since A-List writers don’t write on spec and they usually only pitch their OWN original material – this is where YOU come in!

So, my client was pitched this one idea (which will also remain nameless) and given a few specific (but basic) notes on what they were thinking. It was basically a “reversal” of a concept of a popular movie from years ago (and that is ALL the information you’re getting). Now, here’s what you need to know about executives – they usually don’t really know what they DO want – they just know what they DON’T want. 

I had this original project idea at CWP that I had written a 3 page pitch document for which basically had the set up, much of the first act, and premise to the story and characters.  We pitched this to tons of writers and had 3 or 4 (over a year’s time) come up with a nicely-fleshed out treatment and pitch, but for one reason or another – Clifford didn’t like them. They just didn’t match with his vision for the project, even though he and I weren’t sure EXACTLY what we wanted that vision to be.

But a good take on our story is like obscenity – we know it when we see it.

Anyway, my client came up with a take on the project and presented it to the executive – but it wasn’t right for them. It wasn’t what they were looking for. But she was given one more chance. So, she came to me and we re-worked it and re-wrote it (No, I do not take co-writing or story credit), and I thought the idea that resulted from our 3 hour in-person consultation – was pretty damn solid. If it came to ME as an executive, I’d probably be pretty happy with it, though it was only a 4 page pitch and not an extended treatment. There were still many story specifics not worked out.

Unfortunately, once again, the executive did not think it was what they had envisioned. And she’s right – it wasn’t. In my eyes, it was better. It took the one-line concept they had given my writer and (in my opinion) expanded it, gave a different twist to it, made it more castable, etc. But that’s not what the exec wanted.

All too often, writers try to do something totally new and different – when all the executive really wanted was for you to basically regurgitate exactly what they asked you to do but in a more stylized and interesting way.  Sometimes this takes great control on behalf of the writer, but it could mean the difference between getting the job and not.  If an executive tells you they want a 16 year-old female protagonist, don’t change it to a 25 year-old male because you think it’s better – just give them what they asked for.

What I tell my writers to do, and what I would have done with this client if we had more time (the meeting was in 2 days), is to come up with at least 4 or 5 different takes on the concept so that if the executive shoots down your first take in the meeting, you have fallbacks and options that you can immediately follow up on and pitch instead. They will be impressed that you gave it so much thought.  Perhaps in one, the focus of the story is on a different character, or it’s set in a different location, or there’s a different catalyst and inciting incident that sets up the story. It’s never a good idea to ONLY have one idea.

It was frustrating when I got the call from the executive, who was nice enough to give me a heads up because she is a personal friend of mine (yes, she knew I was working with the writer as a story consultant).  She didn’t love the pitch we had come up with – I was honestly very surprised. But it wasn’t my place to fight the points she raised – it was my job just to listen, smile and nod and hopefully learn a bit more of what they actually did want.  I could have argued, but I didn’t want to screw my client over, who was meeting with her the next day. Know your place in whatever situation you’re in.

But the phone call I received also illuminated a few things I did not know previously, including how my client had actually been pitched this project THREE months ago and was finally getting back to the exec.

Here’s the thing – if an executive tells you they want to hear your take on their project – they want to hear it SOON! Not the same week, of course, but probably about 2-4 weeks later. If you are taking more than 4 weeks to come up with a take, that exec is going to expect much more than a 3 page basic treatment. They will want a fully fleshed out story and characters and probably a 10 pg document.

Also, if it’s not an idea that you truly spark to – DON’T force it. I know you all want to make the executives happy and get on their good side and create that relationship. But they will respect you even more if you say “that’s a great idea, but I’m honestly not sure it’s an idea that’s right for me or one I can connect to enough to do a great job.” They would rather find something else you both agree on and have a vision for than waste their time hearing a take on something you don’t even like.

You need to know the politics and expectations of meeting with executives. You have to respect what they are asking you to deliver, you have to deliver it within an acceptable amount of time, you have to be incredibly prepared, and you have to know when it’s not a good fit.

How do you do this? Well, much like my client did, you live and you learn.

The Truth About Script Consultants

By Danny Manus

The release of “Hangover 2” has me feeling mixed emotions. I loved the first one, and hope that the second installment lives up to the hype.  But for those who didn’t know, last year I got into a bit of a battle of words with one of the screenwriters of the sequel, Craig Mazin, who had made some disparaging remarks on his website about script consultants after seeing Linda Seger speak at last year’s Austin Film Festival.

He basically said that script consultants are useless and no one should ever pay to get notes on their script.  As one who could never keep his thoughts in his own head, I replied to his post, which set off a litany of responses (almost 500 comments in total).

His blog wasn’t the first to bad mouth the consulting profession. Anyone who’s ever logged on to DoneDealPro or any of the other message boards out there can find some wannabe ya-hoo asshole (or perhaps even an A-List writer) trying to feel like the leader of some Lord of the Flies wannabe-screenwriters world by spouting off about how consultants are nothing but sharks, liars, cheats and hacks. Probably because no matter how many he’s paid over the years for notes – no one has liked his material.

Or there’s the guy who was dumb enough to pay someone $5000 to read his script and give him a couple pages of notes because he chose to send his script to the first person who whispered the word “Hollywood” in his ear instead of doing his research before submitting his script.  I feel bad for people who have had this experience – but it’s their own damn fault.

But for the rest of you out there, I wanted to give you the no bullshit honest truth about consultants and our role in a script’s development process.

Script Consultants are your best friend – and worst enemy. We are there to help you, guide you and your story, improve your writing, and get your script to the next level. OR – we’re there to tell you it’s not gonna happen. We are there to be your personal development executive. And we’re there to do this BEFORE you exhaust the money, time and effort of sending (or pitching) your script to executives, agents or managers because with them you only get ONE shot. And you need to know if you’re ready. And your mom, best friend or even writers group – can’t tell you that.  We can be your first – or last – line of defense against rejection.

According to the Creative Screenwriting Magazine survey that was released last year, there are well over 100 script consultants out there – and there are probably an equal number who weren’t even included in the survey. 200 Consultants?!  Holy shit.  And prices on the survey ranged from $50 to $5000. I’m proud to have been named in the Top 15 “Cream of the Crop” out of that list (and the most reasonably priced of the Top 15), but to people who think we are only out to steal your money, my ranking doesn’t mean shit.   

So I think it’s time for someone to defend the profession.  I am sick and tired of being called a “failure.” Just because I haven’t become an A-List writer making millions for my screenplays doesn’t mean I don’t know what I’m talking about. It doesn’t mean I’m not qualified to help a struggling writer. Or a professional one. And by the way, just because someone DOES make millions as a writer, doesn’t mean they have any business teaching anyone else how to write!

Are there consultants who charge WAY too much for WAY too little? Absolutely! Is anyone worth $5K to read your script and give you notes? NO. I don’t care if their last name is Seger, McKee or Vogler – your script should not cost as much as your car! But there are very few who charge that much money.  Are some script consultants failed producers? Yes. Are some failed writers? Yes. And I’ll say it – McKee, Seger, Hauge, Rotcop – they are all a bit antiquated. But there are new voices out there that can help. 

But beware – there are some new consultants out there (who will remain nameless) – people who have only spent a year or so working as an intern or reader or glorified assistant for some production company – and all of a sudden they think they are qualified to read your script and give you notes. They’re not. I don’t care how loud, outspoken or opinionated they might be – everyone’s got an opinion – but they don’t have the right to charge someone for theirs yet.

If someone says they were a Hollywood READER – that means they have read a lot of scripts. But here’s the thing – readers don’t give notes! They don’t meet with writers or hire them. They don’t develop projects or sell them. They JUST read and write “coverage” – which is much different than writing notes. So, don’t be fooled by people that say they’ve read for CAA – they might have and that’s great – but that doesn’t mean they know how to make your script better.

I’ve been in this industry almost 9 years and I’ve worked my ass off to build my company. So I take it as an insult when someone whose only experience is that they watched a lot of Tarantino and Woody Allen in college, thinks they can do what I do just as well as I do it.

Writers should do their research and due diligence and find a consultant that’s right for them. But a professional writer like Mr. Mazin shouldn’t dismiss a whole profession just because HE hasn’t needed to use one or because he got a bad taste in his mouth from one overpriced consultant.  I haven’t had to use a cosmetic surgeon, and I think many of them are unethical heathens harping on people’s insecurities to make money for unnecessary procedures.  But I don’t discount that they are educated or that some people genuinely need them and that some do truly great work.

The same thing that makes for a good writer, makes for a good script consultant.  We watch and study movies. We read thousands of scripts – the good, bad and truly ugly. But we also follow the marketplace, the trends, know what’s selling, what isn’t, who’s looking for what, what contests and conferences are rip-offs, what’s in development, etc. And of course, we have to know good writing and how to fix it when it’s gone astray.  Just because I don’t choose (or can’t currently make the time) to use my talents to write my own brilliant screenplay, doesn’t mean I’m not qualified to help others do it.

It would be WONDERFUL if every writer could read scripts and automatically know what works and what doesn’t about it, and know how to relate that to their own writing and make their scripts shine on their own. But 99% of writers don’t. Professional writers of Mr. Mazin’s caliber do – as he’s been doing this for quite a while at a level that 99% of writers don’t get to work at. But for everyone else, that’s where we consultants come in.

We provide a service. We provide guidance and (hopefully) constructive, valuable feedback. And most of us deserve to be paid for this. Screenwriting might be free, but breaking into Hollywood certainly is not.

To those who bad mouth consultants, I have an idea – how about YOU offer to read every wannabe screenwriters’ scripts for free and give them comprehensive, constructive notes.  Oh wait…you don’t have time? You don’t want to? You’d rather stab yourself in the eye with your WGA Award?  Gee, I guess it’s a good thing there are people who will do it then.  And if you DID offer to do that, you’d quickly realize you deserve to be paid!  Or you’d turn into Josh Olson and rant and rave like he did about how he “doesn’t want to read your fucking script.”

Consultants need to be honest with you, though. I’ve branded myself as a “Simon” (referring of course to Simon Cowell). If I think a writer is wasting their time, I have no interest in taking their money and giving them false hope.  Not everyone is supposed to be a writer, not every script – no matter WHO works on it or “fixes” it – is good enough to be submitted (much less bought or produced). There are people out there telling the truth. Yes, I can count them on one hand, but we are out there.

And on the Simon Cowell note…He’s not a singer, musician, songwriter, or performer- but he knows what the hell he’s talking about. He’s been AROUND those musical types and even though he’s the least musical of the bunch, he’s the judge everyone respects.  I also like the NFL Coach analogy – you don’t have to win a Heisman Trophy to be a great football coach.

Writers don’t like when they are all grouped into one category and painted with the same brush, and neither do consultants. We’re not all the same. People who are out to harm each other in this business – whether they are consultants, agents, teachers or writers – should be weeded out. And so should those who try to take advantage of unsuspecting writers. But no one should degrade consultants just because they haven’t needed to use one yet.

That’s being said, I’d like to wish Craig luck with Hangover 2 and despite our difference in opinion, I’ll still be buying a ticket to check it out opening weekend. And if it sucks…well…I can suggest a good consultant for your next project.

*Do you disagree with me? Do you love me or hate me? Do you have something to say? Have an idea for a column? Leave a comment or email me at Daniel@nobullscript.net. I want to hear from you!

Why the Free Option Isn’t A Bad Option

By Danny Manus

I am sick and tired of hearing people advising first time writers NOT to do free options (or dollar options as they’re often called) when trying to break in. Here’s the deal – if you’re a first time writer with no credits, no contacts, and no representation – what the hell do you think you’re gonna get? A million dollars? It’s never EVER going to happen.

And if you notice, the people that advise against these free options are usually lawyers or agents. You know why? Because they can’t commission air. And if they could, an agent would find a way. And while they are working for you, they are also working for their commission. Producers, on the other hand, are working for your project – whether they pay you for it or not.

Some say not to do the free option because if the producer doesn’t have any money at stake (no skin in the game so to speak), they will have less motivation to work hard and get your movie made – what a bunch of bullshit! Anyone who says this — is an idiot.

Indie producers don’t get paid unless the movie gets MADE – not set up – MADE – so they have EVERY motivation to push hard or else what’s the point? Why would a producer option your material for a year and pour in their sweat equity doing draft after draft for FREE if they are just going to sit on it and don’t think they can get it going? It’s not like they make any money doing that.

I’ve never paid for an option. I’ve paid for an extension on an option, but never on the original option. Chances are your first option is going to be to an independent production company. It’s rare that you get your FIRST option from a studio, and it’s even rarer if you don’t have an agent or good manager.

And I don’t know of any independent production companies (unless they have a studio deal) that pay a baby writer to option their first project. And IF they do, it’s not gonna be for more than $1000.  Even if a studio wants to option your project, they don’t really pay more than $5k unless you have a great agent. The exception is if you’re optioning a successful book, graphic novel, etc. –then you can make some nicer money.

Assuming the person or company offering this free option is an upstanding and worthwhile producer, it’s in your best interest to have him or her on your side, championing and developing your project with you. And believe me, a good producer works just as hard on your project as you do. We have to go through it line by line, draft after draft, and come up with extensive notes plus do the pitching, selling, submitting, etc. Any writer who says execs don’t have to be creative — can go fuck themselves.

Now, there are some dangers to the free option and you need to do your due diligence and protect yourself!!  But the same can be said about the options you get $5-10k for. In fact, there’s a BETTER chance that if a studio is paying you real money for an option, it could fall by the waist side because they have 100 other projects they are working on and $5k doesn’t mean shit to them, whereas $500 means a whole lot to an independent producer.

Plus, if a studio offers you real money for an option, it could be because they are trying to bury the project to get it out of the way of a competing project they are already working on with a bigger writer.  This happens WAY more than you think it does.   

But when you are deciding whether or not to sign with (and work with) a producer, especially on a dollar option, there ARE some things you should research and look for:

1. Does the producer have a track record of getting movies sold, made, etc?
2. Do they have the necessary contacts to package a project and get it set up OR do they have access to financing (if they don’t have financing themselves)?
3. Do they give clear and creatively smart notes that improve the project and do so in a somewhat timely manner (a few weeks IS timely)?
4. Do they truly love and “get” the project and do you get along with them?
5. Do they have a PLAN for the project – places they want to submit it to, actors or directors they think are right for it, etc.

If all of these can be answered affirmatively, then why WOULDN’T you want to work with them? Are that many other people knocking down your door?

Now, even assuming all of the above are true, you still need to look closely at your contracts and protect yourself.  You need to make sure what rights you are signing away and for how long. Most options last 6 months to 2 years. Anything more than that and I’d be wary because then they COULD just sit on your project for a while. I’d also suggest making sure that if the option lapses and rights revert back to you, that you ALSO get the rights to all the subsequent drafts, notes and improvements that have been made during the option period.  This is where some producers get sneaky, so you should always have a lawyer look at your contract.

Do you need a signed contract before you do notes? No. And you probably won’t get one.  I never send out contracts until after I get the second draft back because I don’t want to be contracted to a writer that can’t take or address notes or doesn’t know how to rewrite. That kind of writer is useless to an executive, especially at an independent production company where they are not going to hire another big-money writer to fix it. But I’d probably only do ONE draft of notes before asking for that contract.

Personally, I would suggest that instead of entering into an option, you go for the easier and more mutually-beneficial agreement – which is an Attachment Agreement.  An exclusive Attachment Agreement protects us all – producers are exclusively attached to develop and try to sell your script but you retain your story rights. And no money exchanges hands. I’d suggest pushing for these instead of the dollar option.

I hope this debunked some of the myths on options that seem to be out there. Just remember — protect yourself, protect your story…but don’t be a diva.

Keeping Logs in the Fire

By Danny Manus

You know what the number one key to being successful in this business is? Diversification! It’s about keeping as many logs in the fire as possible and knowing when and why one’s about to burn.

You all know breaking into Hollywood isn’t easy. And it’s even harder to stay in Hollywood once you’re here. You can’t just write a script and sit back and wait. Writing usually isn’t anyone’s first career – and if it is, I can promise you it’s not their ONLY one.  But life experience (especially those hard knocks) is what enriches ones writing and makes the spoils of success that much sweeter. So I suppose my message to you is – most people have to do a lot of shit to be successful, so why should you be any different?

While working on a feature project called “To Oz,” which I set up at United Artists (but unfortunately is currently in turnaround), I became a bit of an expert on L. Frank Baum, the writer of all the “Oz” books (15 in total). It was said in the book The Real Wizard of Oz by Rebecca Loncraine that, “Baum could never concentrate on one thing at a time. His ambition-driven multiple interests skittered through his mind, pushing him in many different directions at once.” 

Today, he’d probably get diagnosed with adult A.D.D. But perhaps he just knew what some writers today seem to forget – you have to be doing different things to improve and promote yourself and your talents. If you want to be a screenwriter, writing screenplays isn’t enough.

Would it surprise you to know that before he ever created a word of “Oz,” L. Frank Baum was an actor, a lubrication oil salesman, a photographer, an owner and player for a travelling baseball team, the owner of a general variety store, a writer of articles for several journals, creator of his own neighborhood printing press, and editor of a weekly paper?  And he didn’t sit down and start writing Oz until he was in his 40s.

Ernest Hemingway was a reporter and ambulance driver before he started writing books. JR.R. Tolkien was a professor all his life who was in a writers group with C.S. Lewis, who in addition to writing Chronicles of Narnia and numerous other works, was a scholar, a teacher, and a noted Christian apologist. Before Lewis Caroll wrote Alice in Wonderland, he was a photographer, mathematician, poet, inventor, reporter, and studied for the priesthood.

They were constantly working TO something, but the key is – they were always working. They were always trying out new things, hungry for more knowledge, even if it wasn’t the thing they were most passionate about. They did a ton of OTHER stuff which helped create and influence their penchant and talents for writing.

Now I would never – EVER – draw any comparisons between them and myself, but I came out to Hollywood to be an Emmy winning TV Writer. And while that hasn’t really happened yet, in the more than eight years since my arrival, I’ve worked as an assistant, a development executive, a noted script consultant, a film producer, a production and post production coordinator, a casting assistant, a columnist, a teacher, and I’ve written over 115 articles in the last 2 years alone. Is it TV writing? No. But it all helps. It’s all stuff that develops my talents, gives me experience, and builds a name and a brand for myself – and that’s what you should all be doing.

Not selling your scripts yet? Ok, no problem. How about getting an article published in your local paper or a magazine or a newsletter. Or starting a blog and promoting it through social media. Or writing a short story. Or a one-act play. Or acting. Or taking an Improv comedy class and doing stand-up (something else I still wanna do). Or volunteering at a screenwriting conference to make connections. 

You got a script? Great – so do 50,000 other people. So what ELSE you got? What else are you doing before you make your big break to make you stand out?

You need to find your niche. This is how you stay in the game. And you need to experiment with different things in order to do that.  Try different things and see which one elicits the most passion and love from inside you. I hated production coordinating – hated it – but at least now I know that and I take that experience with me.  I’m guessing L. Frank Baum didn’t love selling lubricating oil – but he did it and he grew from it.

Knowing how to market yourself is really important whether you’re a screenwriter or a small business owner or a…dentist. You have to know what makes you different. And as I’m learning, it’s not just about doing what you like – or even what you’re good at – it’s about seeing the big picture and learning how to do it all.

Being a multi-hyphenate is THE BEST WAY TO BREAK IN. I didn’t slip – that’s in caps for a reason. Many of today’s top acting, directing, writing, singing, dancing and producing talents are doing more than just ONE of those things.

With screenwriters, it’s not just writing scripts – it’s rewriting, polishing, editing, pitching, meeting, networking, researching, acting, directing, producing, and knowing enough of the business to know if what you’re writing is worth it.  As I’ve learned with my own business, consulting isn’t just reading scripts and making notes – it’s also about blogging, teaching, lecturing, publicizing, advertising, tweeting, book publishing, contract negotiating, branding, web designing, connecting, selling, etc.

And I ALWAYS have more than one log in the fire.

So take a lesson from the masters – and from me – diversify. Keep as many logs in the fire as you can. Do, learn and experience every aspect of the business that you can, so that you are well-armed for when your big break comes.

Perception is Reality

By Daniel Manus

The key to getting someone to like your script…is finding someone else who likes it first. Hollywood is an institution that runs on word of mouth and is basically based on jealousy, insecurity, and the need to prove oneself.  So the best way to entice someone to read your script is by creating the perception that it’s a hot piece of material.

What – you mean just lie?  Noooo, not LIE. Not…exactly. It’s just using the truth to your advantage.

Subconsciously, people will be more hesitant to say something sucks when they know someone else loved it.  

But the person who loved it has to matter – it can’t be your family, friends, trusted writers group or anyone on your payroll. One of the biggest turn-offs for me is when a writer tells me they gave their script to their kids and colleagues to read and everyone loved it. Now, instead of creating the perception that someone in the industry likes your work, you have created the perception that you are so far removed from the industry that you actually think that matters.  It doesn’t.  

But I digress…

Do you know why some of the scripts on the Blacklist were so well-liked? It’s because the writers were rep’d by powerful agents and managers – and they must know what they’re talking about…right? Some were well-known, A-List, produced writers…so what they write has to be good…right?  Some scripts tackled really important subject matter – so it must be powerfully written…right? 

Well that’s the perception so it must be true…right?

Personally, I thought there were a few downright shitty scripts on the Blacklist this year (I will cover the Blacklist in more detail in a future column).

Do you know why so much shit gets made in Hollywood? Because someone important with bad taste reads the script and likes it, and so many others just fall in suit.  Or because when it’s dressed up and advertised as something GREAT, you feel like an idiot if you think it sucks – and no one ever wants to be the one to rock the boat in a room full of execs that “love” a script – so they keep quiet and shit gets made that no one actually thought was good.

The studio exec doesn’t want to piss off the agent, so he says it’s great even though he hated it. The agent tells the junior executive their boss loved it, so the jr. exec is forced to say they loved it too. Now a script is being developed that everyone actually hated.

So, what’s the key? Make your shit look and sound great. FOOL people.

There’s a trick producers use to garner interest in their projects from studios and/or talent. We’ll call up a TALENT AGENT and pitch our script for one of their clients and they request it.  Then, we call up STUDIO GUY and pitch them the same script, except now we get to say that A-List Actor Man is currently reading it. So the studio requests it. We hear back from the agent that they like the project but want to know where the money is. We tell them that Studio Guy really likes the script (which is a pre-mature stretch, but they liked the pitch and requested the script, so whatever). Great. So, we call back the studio and tell them that A-List Actor Man really likes the project and is interested (he’s not yet, but his agent is – and that’s good enough). Now, the studio is even more interested in the project because they see the packaging opportunities.

No one ever said they want to make the script or that their client even read it – but they requested it and have shown some level of interest in the project. So we leverage that perceived interest to garner interest from others. And that’s what you should be doing.

There was a script called “Pierre, Pierre” which sold in 2008 for a MILLION dollars. It now has Jim Carrey attached. And it’s awful. Awful. But Ivan Reitman liked it and attached himself, and it sold. Reitman has since fallen out, but this was one of those projects that most execs actually hated, but we didn’t want to seem like the stupid kid in class who didn’t “get it” – so we all said it was brilliant.

It’s all about perception. Advertising executives learned this a long time ago – People like what they are told to like.  If someone more important than you liked the script, then there must be something you’re not seeing, right? You don’t want to look stupid, so you say you like it too…and it goes from there.

The Amazon Studios screenwriting contest recently announced their first winners, and one of their winners is a man named Richard Stern, who was VERY active on many boards and websites talking positively about the contest and (in a not-so-subtle way), was promoting his script and talking about how he’s gotten really high ratings and votes and people seem to like it. This caused anyone reading his posts to go check it out and if they saw that 100 people voted it the best, chances are…they will vote that way too.  And guess what – he won! He created the perception (whether true or not) that his script was a favorite so far and people really liked it (btw, it is a good script).

You have to hype your script without overhyping. Tell people that so-and-so really liked the script, but don’t tell them it’s the greatest script ever written – you can’t live up to that hype.

There is a bias against first time writers who aren’t rep’d and who live in bumblefuck towns outside of LA or NY. There just is. So…what should you do about that?

Well, if you’re at a pitchfest or just making cold calls, there is an easy way to hype your script and change the perception of your work. First, don’t tell them you’re NOT from LA. Second, tell them you used to be represented. If or when they ask which agency, you can tell them it was just a small boutique agency that doesn’t exist anymore or a small agency outside of LA (and that’s why you left). They really won’t know the difference. Just make sure you have a plan for what you’re going to say. And third, slip into conversation (in a subtle and natural way) that so-and-so over at such-and-such company requested the script already.

If you cold-call a company and they tell you they don’t take unsolicited scripts, say something like, “Oh ok, no problem, I understand,  I had just been talking with THIS other company and they requested it, so I thought I would give you guys a try as well.” This MAY make them think twice before hanging up. If you hear them pause or say “oh…well…um…” – that’s your cue to give them one final push on the script in a nice, polite and professional manner. You’ve made them rethink their policy concerning your script, now you have 10 seconds to capitalize.

Companies who know that they are competing for a project are more likely to request it, read it quickly, and get back to you. It’s the basis of how and why the spec market was created and worked for so long. And it creates the perception that you and your project are something special. And in Hollywood, perception is reality.

Making Promises You Can Keep

By Danny Manus

All you have in life is your word. And in Hollywood, you’d be amazed how many deals, option, agreements, businesses and projects come together thru a verbal commitment and a gentleman’s handshake.

Yes, we all lie. Yes, we all embellish. Yes, an agent will tell you they love your work to your face when they secretly think you’re a talentless hack. Or a producer will tell you that they are hard at work on your project when really it’s not even in their top 10 list of things to do. But that’s politics and politeness – that’s not giving your word to someone.

Working as a consultant, my word and my reputation is all I have. And once that gets damaged beyond repair, it’s all over. I try incredibly hard not to make promises I can’t keep, or take on projects I can’t help. So why is it that so many seem to have no problem giving their word and going back on it?

You have to realize that if you do this enough, people are going to stop wanting to work with you – even if you’re the best at what you do.

If you’re running a business – whether it’s a production company, an agency, a consultancy, a magazine, a screenwriting conference, etc. – you need to know when you cannot deliver on a promise. And instead of exacerbating the problem by making more and more promises, hoping to cover up or fulfill the past promises with new ones, you should come up with other solutions.

Every time you start a new project, you are giving your word to your own creativity – not to mention to that blank page – that you are going to fulfill a promise. Writing is a promise to the paper in front of you. It’s a promise to the storyteller inside of you. And much like in business, if you make a promise, you owe it to yourself to keep it.

If you tell a producer you’re going to finish a project by a certain date, then you need to make sure you can deliver. If you promise to pay someone for their services, then you need to make sure you can do so.

And if you promise yourself you’re going to write that next great American novel, or that next big million dollar screenplay…then you need to keep your word.

The Emmys 2010: Winners, Losers, Upsets and Analysis

By Danny Manus

As I said before, the Emmys are like my Christmas…if I wasn’t Jewish. And they are even better now that they are LIVE on the West Coast, which wasn’t the case until 2 years ago. This year, since the show aired on NBC, Jimmy Fallon was the host. And the network was counting on big ratings this year with new popular shows Glee, Modern Family and True Blood up for big awards.

But alas, even the Gleeks couldn’t save the Emmys, which posted basically the same ratings as last year, and even went DOWN 2% in the young demo. After watching the telecast I honestly don’t know what more the show could do to get people to tune in besides fill it with musical numbers – oh wait, they did that. Well perhaps they could get big stars like George Clooney to – oh wait, they did that too.  Hmm…maybe they should have just built a boxing ring and let Conan and Jay go at it. Eh, maybe not. Hey, maybe we can just make Justin Bieber the star of every fucking show on Earth…and then watch me kill myself. Or maybe they should just take out some of the miniseries and TV Movie awards which are so utterly boring – and no one in the targeted demo watches them anyway. And instead, put in more comedy.

The first 90 minutes of the show were possibly the best Emmys I have seen in years. I know some people didn’t like the graphics flashing in the background, and maybe purple wasn’t the BEST color palette choice, but I think it was better than the Oscars bland white design. Besides, this was a big year for gays on TV, and the biggest demo to watch awards shows like the Emmys are the gays, so perhaps purple was the perfect choice.

Speaking of which, I loved Neil Patrick Harris last year and would love to see him again, but Jimmy Fallon did his thing and his musical interludes and opening were fantastic. His ode to the shows that have passed on – 24, Law & Order and Lost – was great. If the second half of the show gave him more to do, perhaps the fun could have lasted. But alas, as soon as HBO started winning things, the air was sucked out of the show like a hoover was attached to the roof. 

But let’s rewind. First up was comedy and Modern Family ruled the night with wins for Best Comedy and Eric Stonestreet (I called it!) for best supporting. While he wasn’t the favorite to win (and personally I would have voted for Ty Burrell), he is a straight man playing lovably flamingly homosexual and he does it so hysterically that he deserved the win. Sorry, Chris Colfer, you’re just as gay but slightly less huggable. But if 3 years from now, you’re still on Glee, I think you’ll win. I say that because next year, it’s Ty Burrell’s to win and the year after it will be Jesse Tyler Ferguson. Much like West Wing, they will award a different star every year til they all have one!

Voters went for Modern Family rather than fellow newcomer and odds-on favorite Glee because, well, Glee isn’t a straight comedy. The only 60 minute dramedy to ever win the award is Ally McBeal, but something tells me Glee will see gold in the next two years.  Jane Lynch did win for her role in Glee (also called it!), and she deserved it! I know Kristin Wiig IS SNL these days and Julie Bowen is fantastic on Modern Fam, but Jane Lynch is just pure comic gold on Glee. Kudos! It was obviously the end of the line for 30 Rock. Partially because voters didn’t want to award NBC anything (they only won ONE for their shows this year), but also because it’s time to bring in the new blood.

Jim Parsons picked up his first trophy for Big Bang (I was right again!). All I can say is thank God Tony Shaloub didn’t win. Sorry, Alec but there’s a new kid in town. Bazinga! And Edie Falco (an upset which I predicted!) picked up an awkward statue for Nurse Jackie, which is even less of a comedy than Glee. Voters just like her and perhaps this will give the show some much-due notoriety and press. But I don’t think she’ll win again.

Then came the reality portion. WOOHOO TOP CHEF! In what was the best season in years (100 times better than the current DC season), Top Chef FINALLY de-throned Amazing Race. The upset was that if a show was going to beat Race, people thought it would be American Idol, but the last 2 seasons of Idol have clearly gone downhill and were the weakest musically and in overall entertainment since Cowell mentally checked out and Paula physically checked out. And I am thrilled that Top Chef took the gold. Can we all agree now that Amazing Race is no longer as interesting or casted as well as it used to be? They just take OTHER reality stars and send them on an all expenses paid trip around the world. BORING.

But the real acting surprises were saved for the Drama category, where I have to say…I was wrong. I was SURE that Julianna Margulies would win for The Good Wife and she had all the momentum, but in her 5^th year as star and producer, Kyra Sedgwick got the gold. Now, I LOVE The Closer and she was great last season on it, so I’m actually very happy with this upset. Don’t worry, Julianna, you’ll win it next year!  And I’m pretty sure January Jones’ dress this year will stop her from being nominated again. Same for Lauren Graham – what the hell was she thinking?

But I digress…Bryan Cranston won (3 times in a row now) for his leading role in Breaking Bad, beating out heavy favorite Michael C Hall, who had an incredible season and beat cancer in his spare time. And for me, Hugh Laurie is the biggest continual snub in all of TV other than Bill Maher, who after 12 nominations is still coming up goose eggs. Hugh had an emotionally powerful year, even though the show itself was not up to snuff. And hello – he’s BRITISH and does a pitch perfect accent! At least next year, because of the scheduling of his show, Bryan Cranston won’t be eligible, so it will be up for grabs.

The supporting awards went to 2 first timers – Aaron Paul for Breaking Bad and Archie Panjabi for Good Wife. I am thrilled about Archie’s win – she’s a revelation on that show. And while I don’t watch Breaking Bad, I know Aaron is good. But seriously…how do you not give the award to Terry O’Quinn for playing TWO very different and difficult characters at ONCE on the last season of Lost? Come on, voters! That was disappointing. And perhaps if Martin Short’s wife had died 2 months earlier, he would have gotten the sympathy vote. What, too soon?

And of course Mad Men won the big award…whoopee. Look, I’m sure it’s a great show, and no, I don’t watch it. But I already want to punch Matthew Weiner in the face and his “assistant writer” whom he put up for the Emmy and WON (that lucky bitch isn’t even 30!). I was really disappointed that Lost (in its final season), Good Wife, Dexter and True Blood all lost to an overrated show that no one watches.  Look, I’m a TV whore, but I never said I was a TV snob. Please, let this be the last year it wins.

In other news, Conan didn’t win. But on the upside, neither did NBC. This year’s voting really shined the light on two things – what wonderful shows there are on cable and what hatred the industry has for NBC and those that run it. And after seeing the comedies they have coming up in their new season, I don’t think they will be garnering any more love anytime soon. I’ll cover TV Premiere Week in a couple weeks…stay tuned!

For mini-series and TV Movies…eh…who cares? I didn’t see any of them except “You Don’t Know Jack,” which was OK. The Pacific won, as predicted. Though I could have thought of a better way to spend $200M! In a slight surprise, Temple of Grandine won all the MOW categories. I’m happy for Claire Danes, who deserved it, but could someone tell that retarded lesbian cowboy to please sit down?

Okay, so those were the Emmys. I laughed, I cried, I screamed in frustration. This year, I was 6/7 for comedy (I guessed Glee would win), but the TV Movies and Drama category screwed me. Damn you, AMC! Damn you!!!

Until next time, keep watching! It’s good for you!